Mar­ioara de la tara

Wild Olive African Ar­ti­sans

Condé Nast House & Garden - - PURSUITS - wildo­

slow grow­ing, ever­green, and re­sis­tant to the on­slaught of frost, wind and drought, the wild olive is a tree built to not just en­dure but to flour­ish where oth­ers fail. and just like its name­sake, Wild olive has en­dured, with an un­wa­ver­ing fo­cus on nat­u­ral botan­i­cal ex­tracts in all of its prod­ucts, from fra­grances to body prod­ucts to can­dles. ‘We chose to work with nat­u­ral botan­i­cals be­cause we wanted to send a mes­sage of con­nec­tiv­ity to both na­ture and africa,’ says Mar­ioara de la Tara, whose dy­namism has led the brand for over a decade. ‘as a so­ci­ety we’ve lost that re­la­tion­ship.’

and she and her team have done just that, cre­at­ing a net­work of raw botan­i­cal sup­pli­ers from south africa to eritrea, en­sur­ing only the best in­gre­di­ents are used in Wild olive prod­ucts. ‘as african per­fumers, we can get a lit­tle cocky some­times,’ she chuck­les. ‘read any book on the his­tory of per­fumery and they all start in the same place – africa. so, as cos­metic sci­en­tists work­ing from the con­ti­nent, we like to re­mind peo­ple that beauty as an in­dus­try started on their doorstep.’

It doesn’t end here, ei­ther, if Mar­ioara has it her way. ‘one of our big­gest mis­sions is cre­at­ing a new fra­grance style that will come to rep­re­sent african per­fumery,’ she says. ‘It’s the labour of a life­time.’

clock­wise, from top Wild olive fra­grances fol­low the strictest in­ter­na­tional stan­dards; all Wild olive prod­ucts are hand­made; mar­ioara de la tara at Work

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