Studio Maddox restores a Parisian apartment by utilising the old
Out with the old isn’t always the best rule when renovating, as Studio Maddox reveals
Ashley Maddox has been buying, renovating and selling homes in historic buildings around the world since 2008. she blends historic elements with modern references, and is known for clean lines, fluid layouts and a colourful palette. studio Maddox, launched in 2007, is where she collaborates with a collective of young design talent, working with architects, contractors, art galleries and antique dealers to reimagine apartments with her trademark sunny charm. Something of a hybrid designer, decorator and developer but trained as neither, ashley has infinite style, a honed business mind and a knack for svengali space transformations using a selected team of creative experts to execute her vision. her talent is therefor, collaboration. and her speciality? Turning great old run-down apartments into contemporary family living spaces.
Describing her latest project, a 1710 apartment in one of Paris’s most elegant neighbourhoods, she notes, ‘It’s about adding personality but personality in a way that’s not overbearing, and the joy of doing this in Paris is that you have these amazing spaces that have been neglected for a long time.’ The charm and elegance of the original period detailing is still fresh and unusual to her american eye so she likes to retain those characteristics, often in new iterations, but equally american, and what she particularly brings to the mix is a sensibility for accommodating easy-going but efficient family living. Working with Parisian-based GCG Architects and contracting team WITO, ashley started by ripping out the
linoleum floors and knocking down the lowered ceiling. In the hallway, architraves from the salon were repositioned. Previously enclosed, the salon was opened up, making the whole space feel brighter, lighter and more pleasant. overall, the revamped interior has a modern layout with an easy flow and beautiful period detailing. For Ashley, the aim is to tidy things up but not take away and adding in comfort and light. There is now a bathroom per bedroom and the colour scheme is delightfully warm and inviting. The previously tiny kitchen has been moved and designed with an ample countertop and equally ample sink.
‘In america, we always have a big sink. When you have friends over for drinks, you can put everything in it and you can’t see a thing.’ The gloss blue-painted window
seat in the dining room was inspired by a Parisian café, and again, comes down to a comfort choice. It’s about trying to anticipate nice places to sit. ‘We knew the blue would be a strong visual focus,’ ashley explains of the use of colour in this galley-style space. ‘In these classical rooms, colour actually makes the rooms feel taller as well as giving a good graphic punch.’ The blue also ties in with the kitchen cabinets, which relates to the blue bedroom and the ‘Toro’ salon chairs.
Bold graphic wall treatments and layered patterned floors are other key through-points that deliver a coherent look offset by an engaging fizz of classical and mid-century modern furniture. Mindful of shape and form, items such as the burled wood kitchen table (Italian, found in holland) is combined with Marcel Breuer chairs (german, found in Italy). Picked up from a flea market, the Murano chandelier in the kitchen picks up on the style of an austrian Thonet chair (sourced in Marrakech), and it’s this multi-cultural, eclectic yet edited approach that distinguishes her work. Studio Maddox studio-maddox.com; GCG Architects gcg-architectes.com; WITO wito.pro
left, from top the vast living room allows for the sculptural furniture to stand out; exuberant botanical prints In the hallway Contrast with the satin finish black french doors
opposite page, clockwise, from top left the green bedroom’s bathroom features ‘artichoke’ tiles by popham design; the second bedroom; the Indoor garden atrium; the beautifully detailed galley kitchen