We’ve rounded up our fave iconic beauty trends. Take a cue from the unapologetic women who’ve rocked them and make these empowering looks your own!
Why it’s iconic In 1912, women (including Elizabeth Arden) walked in the New York Su¡rage Parade wearing vibrant red lipstick as a symbol of female emancipation and rebellion against a patriarchal society.
Why we love it You can have a bare face – but the moment you apply red lipstick, you basically develop superpowers.
Badass icons Marilyn Monroe, Gwen Stefani, Rihanna. Power products
MAC RETRO MATTE LIPSTICK R245 RUBY WOO; SMASHBOX ALWAYS ON LIQUID LIPSTICK R335 BAWSE
Why they’re iconic First popularised in 1916 by US ilm director DW Griith, who used them to enhance his actresses’ eyes on camera, false lashes have become a staple. Why we love them You can get them in any shape or look (from natural to doublestacked and bedazzled) to pump up your lashes.
Badass icons Brigitte Bardot, Twiggy, FKA Twigs. Power products
LANCÔME MONSIEUR BIG MASCARA R360; EYLURE PRE GLUED LASHES R59,99
Why it’s iconic In Ancient Egypt, people of high social status used eyeliner to define their eyes.
Why we love it The way we use liner is always evolving, with innovative textures and colours.
Badass icons Amy Winehouse, Adele, Shay Mitchell. Power products 3INA DIOR THE PEN EYELINER R160; DIORSHOW ON STAGE LINER R565 MATTE PINK
Why it’s iconic The Afro gained popularity during the Black Power Movement in the ’60s. Activists such as Angela Davis used their hair to re-awaken black pride and take back their power, choosing to go against chemical straighteners and Western ideals of beauty.
Why we love it Thanks to the people who paved the way, we get to wear our hair our way – for ourselves!
Badass icons Angela Davis, Diana Ross, SZA.
AUNT JACKIE’S DON’T SHRINK FLAXSEED ELONGATING CURLING GEL R79,95;
CANTU SHEA BUTTER FOR NATURAL HAIR SULFATEFREE CLEANSING CREAM SHAMPOO R83,99