New Ca­reer Brew­ing

Cosmopolitan (South Africa) - - WORK -

First came the fash­ion blog­gers, then the beauty vlog­gers, then the fit­flu­encers. Now, it’s ‘clog­gers’. That’s ca­reer blog­gers, FYI: peo­ple who write about their 9-to-5s. The Se­cret Bar­ris­ter o­ers a ly-on­the-wall view of the crim­i­nal jus­tice sys­tem; Nurse Sonja’s mus­ings from the emer­gency room are so com­pul­sive, they’re now a book ( Oh Sh*t, I al­most Killed You! by Sonja Schwartzbach); and Dutch Pi­lot Girl im­presses 110K+ In­sta­gram fol­low­ers with an in­sight into life at 35“000 feet. So how do you turn your part-time gig into a like-fest? Beckii Cruel of in­flu­encer mar­ket­ing agency So­cial Cir­cle ad­vises bal­anc­ing ed­u­ca­tion and en­ter­tain­ment. ‘Com­bine mak­ing your au­di­ence laugh or cry with use­ful tips they can de­ploy in their own life,’ she says. Not sure it’s for you? Use the trend to ind frank ca­reer ad­vice by search­ing the hash­tags for your dream job. (Just take the pro­fes­sion and add ‘life’.) Next up? Com­mute-flu­encers…

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