LinkedIn simply new cool frontier
AT SOCIAL Media High‚ Facebook is the allstar quarterback‚ Twitter is the school paper’s editor-in-chief and Snapchat is the mysterious‚ Harley-riding transfer student. That makes LinkedIn the nerd who skips the matric dance for the mathlympics. Yet LinkedIn, as the underdog, actually belongs in the incrowd.
Admit it. Your most frequent interaction with the world’s uncoolest network is deleting those “Join my network” e-mails. You’re not alone: 61% of LinkedIn users visit the site no more than every few weeks‚ according to Pew Research Centre.
I was the same‚ avoiding LinkedIn’s baffling design and incessant nagging. But a few weeks ago‚ I realised LinkedIn deserves a place on my phone’s home screen.
I now check it a couple of times a week to find out what’s happening in my industry. Use it right and you’ll get ideas on how to improve your business‚ find new leads – and maybe land a job you didn’t even know you wanted.
What’s changed? LinkedIn has drastically improved its iOS and Android apps over the past few months‚ with even more iPhone app changes arriving just last week. With some tricks and assistance from LinkedIn pros‚ I’ve been able to zero in on the most important features within the overwhelming service.
Regardless of how you plan to use LinkedIn‚ I have one piece of unvarying advice: Avoid the cluttered website. I’ve mistakenly sent invites to people when I had thought I was accepting theirs. I’ve spent hours trying to figure out why it says I have 97 new messages when I clearly don’t.
The company is aware of these issues and is hard at work on improvements‚ LinkedIn’s senior director of member marketing and communications Julie Inouye said.
If the website is an overflowing attic‚ the iOS or Android apps are what remain after a good spring cleaning. Sure‚ you’ll find more advanced features on the web‚ but the app has what you need most‚ including profile editing‚ messaging and contact management.
Using the app’s personalised feed of job advice and industry news is a must. Like the best trade publication ever‚ it gives readers a steady flow of deep insights.
Knowing that I’m a tech writer who’s connected to many people in the media industry‚ LinkedIn placed a story on Apple’s News efforts at the top of my feed the other morning. Facebook wouldn’t do that.
The suggestions have been better since I customised my feed. To do that‚ tap the three dots in the top right corner of a post‚ select Improve Your Experience‚ then pick the topics that interest you most.
You’ll begin to see more topical trending news articles – some from online outlets and others written specifically for LinkedIn.
For a decade‚ I’ve been using LinkedIn wrong. I always thought the best way to get rid of the little red pending invites was to accept all. That’s the worst thing you can do. Since everyone I accepted could message me‚ my inbox was full of junk.
So I spent an hour culling my contacts by clicking on LinkedIn’s hidden Remove Connection button. (You can find it in the app by going to the contact’s page and selecting the three dots in the upper right corner.)
If you want them to remain as connections‚ you can opt to remove updates from them in your feed by unfollowing them.
So how do you know whom to accept? Consider each invitation and focus on people who are of real value to you.
“You should keep it to people in your industry who you think could be of assistance‚ and to people you know and have done work with before‚” said Victoria Ipri‚ an independent LinkedIn consultant‚ who teaches private classes and webinars on how to use the social network.
When you’re reaching out to someone‚ explain your intentions. Your best move is to swap the generic “Please join my network” e-mail for a note saying why you’d like to connect.
Two wrinkles: You have to do a new one for every person‚ and in the app you have to go to your potential contact’s profile page to find it. (Tap the three dots and select Personalise Invite.) At the time of publishing this article‚ the personalised invites sent from the mobile app weren’t appearing to recipients. LinkedIn says the bug will be fixed this week.
What do you do with these contacts? I’ve started interacting with my network the way I would on Facebook‚ posting status updates and links to articles.
You may end up reaching out to people about business leads or job opportunities. But even just being present on the network‚ lumped in among the right people‚ could advance your career.
One of the most important things you can do on the internet is create a strong LinkedIn profile. Update yours now.
Your LinkedIn profile is often one of the first things to pop up in Google search results. A total of 87% of recruiters use the service‚ according to the 2015 Recruiter Nation Survey.
Ipri‚ my LinkedIn coach‚ said to think of your profile as less of a resumé and more of a cover letter. The most important part is the summary field.
“This needs to describe you to everyone‚ including the people who would be hiring‚” she said. Say what you do in a creative and smart manner. Profiles with a summary receive seven times the views that ones without it get‚ according to LinkedIn. Update your pic‚ too: Profiles with photos performed 14 times better‚ LinkedIn said.
Those pesky little endorsements can be useful‚ too. LinkedIn looks at who endorses you and then uses those connections to help others find you.
To level up even more‚ you could pay a monthly fee for LinkedIn’s Premium service for job seekers.
It lets you see who’s looking at your profile (unless the viewer has turned on Private Mode)‚ or how you rank among peers. Just be warned: There’s no way to try it without forking over your credit card number.
For most‚ I suggest simply making LinkedIn a staple of your social media routine. Use it correctly and you’ll find it more rewarding than scrolling through all the puppies‚ babies and vacations on Facebook.
Remember‚ it’s always that uncool high schooler who goes on to greatness. — Wall Street Journal
LinkedIn has drastically improved its iOS and Android apps