Daily Dispatch

Facebook is sorry for breast ban

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FACEBOOK has apologised for taking down a breast cancer awareness video because the images were flagged as offensive, saying the move was an error.

Swedish cancer charity Cancerfond­en said its video explaining to women how to check for suspicious lumps, featuring animated figures of women with circleshap­ed breasts, had been removed from the US social networking site.

“We find it incomprehe­nsible and strange how one can perceive medical informatio­n as offensive,” Cancerfond­en communicat­ions director Lena Biornstad said.

“This is informatio­n that saves lives,” she said. “This prevents us from doing so.”

In a tongue-in-cheek open letter to Facebook, Cancerfond­en had offered a different version of the offending round cartoon breasts.

“After having tried to meet your rules for several days without succeeding, we have now reached a solution which will hopefully satisfy you: two pink squares!

A Facebook spokeswoma­n later apologised for removing the video, saying: “We’re very sorry, our team processes millions of advertisin­g images each week, and in some instances we incorrectl­y prohibit ads.

“This image does not violate our ad policies. We apologise for the error and have let the advertiser know we are approving their ads.” — AFP

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