Spreading the gift of storytelling to even the remotest areas
Around December each year, Facebook is flooded with stories of Jolabokaflod: the Icelandic tradition of gifting books each Christmas Eve, with families peacefully reading the night away together.
People love it, posting cosy images of families gathering around twinkling trees with books in hand.
But, as we are well aware, SA is not Iceland. More books are written, sold and read per person there than anywhere else in the world – in fact, more than 10 percent of Icelanders will publish their own books.
In SA, the story is much starker – eight of every 10 grade 4 students are unable to read for basic meaning in any language.
It’s no surprise that if reading books is beyond the ability of most South African children, buying books is far beyond their family’s means.
And yet, studies show that one of the most important factors in predicting a child’s future academic success is whether or not they have access to books.
Exciting, engaging books create excited, engaged readers who, in turn, grow into capable, critically engaged adults.
Let’s be real: buying more children’s books in this country isn’t a realistic option. Publishing more books is going to take time. But we need change now.
Enter Nal’ibali: the NGO whose Xhosa name quite literally means “here’s the story”.
Nal’ibali is passionate about spreading stories across SA.
Affordable, mobile, quality reading materials are in short supply: ones that are fun and engaging are even rarer. One of Nali’bali’s most successful campaigns has been to publish “the Nal’ibali” – a story supplement distributed in major South African newspapers – one every fortnight.
The supplements contain “cut out and keep’ stories”, certainly, but more than that, they contain the means to enjoy them.
Interactive activities get children engaging with the characters and questioning the application in their own lives. A variety of translations means that no child is excluded because of their home language, and a guide for teachers and parents helps break down the material for use in schools and for learning in the home.
The supplements are already printed fortnightly in the Daily Dispatch, The Herald, and Sunday Times Express.
In 2019, they will be joined by the Sowetan, appearing on Fridays. All this adds up: over 300,000 copies of the supplement are delivered every two weeks during term times.
Tiso Blackstar’s Patti McDonald says they are honoured to be a partner in this project, where deliveries include deeply rural Eastern Cape and KwaZulu-Natal schools as well as to reading clubs, libraries, schools and post offices in Gauteng, Western Cape, Limpopo, Free State, Northern Cape and North West.
“When high-quality reading materials land directly in children and teachers’ hands, there’s no limit to what is possible!” she says.
But what of the rural schools out of the newspaper distribution area? It turns out Nal'ibali has a plan for them too.
More than 64,000 copies of supplements are delivered fortnightly, direct to deep rural reading clubs and schools, either through the postal service or by hand with a team of dedicated delivery people.
What difference does a story make to a child living in a deep rural community?
“These supplements are more than just newsprint to communities,” Nal'ibali managing director Jade Jacobsohn says.
“We’ve had teachers who ventured through dangerous community protests just to collect valuable reading resources for their students.
“We weren’t sure if children whose priorities were working in the fields would engage, but we found boys would actually return to school after taking their cattle out to graze, just because they knew that Nal’ibali would be visiting. It's incredible!”
Incredible it is. An independent 2018 external evaluation of the Nal’ibali supplement showed high use rates, particularly among reading clubs, and frequent incidence of key reading behaviours, like adults reading aloud to children.
Demand for the supplement is at an alltime high as well – 97% of reading clubs that do not receive Nal’ibali supplements say they would like to.
“Our staff inspire me with their passion for promoting South African literacy and our more remote service providers quite literally go the extra mile,” Jacobsohn says.
“We've even had supplement deliverers who trekked across muddy hills and crossed flooded rivers when it wasn’t clear vehicles would make it."
Santa may not be visiting the South African book industry anytime soon, but, thanks to Nal'ibali, hundreds of thousands of children will wake up to the gift of stories every fortnight.