IN BUYING DAVID JONES, WOOLWORTHS WAS CONNED BY THE AUSSIES

When Woolworths bought David Jones in 2014 I was shocked. I’d been living in Australia for five years by then and it was very obvious to me that David Jones was already a very dead horse. Woolworths was a great upmarket brand in SA while David Jones was hanging on for dear life in Aussie cities. I knew Woolworths would add value in Australia because it’s a literal desert there in terms of anything glamorous, luxurious or stylish. Really! But what would David Jones add in SA, I wondered? There is so much