No need to panic: SA stores will be well stocked for Black Friday
SA’s biggest retail chains say they are well stocked for the busy Black Friday shopping frenzy in November and the festive season despite global supply chain problems that have made it difficult for retailers to source goods ranging from toilet paper to coffee from international markets.
And there’s no need for consumers to panic buy and repeat the scenes of empty shelves – especially in the toilet paper section – that were seen in grocery stores before the start of the hard lockdown in March 2020, local retailers have cautioned. The pandemic has made it increasingly difficult for SA retailers to access international markets and source consumer goods because factories closed under strict lockdown regulations.
And new threats have come to the fore, affecting supply chains and thwarting global economic growth in the process.
The UK faces a shortage of skilled truck drivers, resulting in finished goods and cargo failing to make it on time for shipment at ports.
Factories in Western economies are still trying to ramp up production to pre-Covid-19 levels. Still, they are failing to do so in the face of rising demand for products by consumers, especially in Asia and the US.
There have also been efficiency problems at ports, some of which closed at the height of the pandemic, resulting in shipping containers piling up in North America and not arriving at harbours on time.
The port script has also played out in SA. The retail market has been hit by inefficiencies at Transnet ports, caused by the July cyberattack and multiple fires at the stateowned entity’s Richards Bay terminal. But the SA retail market has largely managed to escape the impact of global and local supply chain problems.
Retailers have been scrambling since the second quarter of 2020 to pre-order and stockpile goods in warehouses so that stock will be available on shelves during Black Friday and the December holidays.
This means consumers should be able to purchase what they want without having to panic buy. SA’s biggest retailers, including Pick n Pay, Clicks, Woolworths and Massmart (the owner of Game, Makro and Builders Warehouse), largely rely on local suppliers for goods, and imports constitute a small percentage of their sourcing. So, the global supply disruptions won’t have a big impact on their operations. In fact, the import of products for retail counters such as Pick n Pay and Clicks constitutes under 11% of their total buying/sourcing. Retailers rely on imports for general merchandise products such as kettles, electronics and kitchen and bathroom products.
Clicks, for example, relies on imports for some private-label products. Although Clicks hasn’t seen a “significant impact” on importing these products, its outgoing CEO, Vikesh Ramsunder, says its factory partners have “seen some level of supply chain disruption”. Woolworths, which is more exposed to imports, told that “currently half of our product is sourced from southern Africa”, implying that the balance of goods is sourced from markets outside Africa. But the upper-market retailer doesn’t believe that the supply chain disruptions have affected its reliance on imports.
“Overall, this [the supply chain disruptions] has had minimal impact on stock availability in certain areas of the business. However, we are confident that we have sufficient stock for Black Friday and the festive period.”
Massmart also believes that it will have products ready for its customers for Black Friday and the December holidays – two periods that are normally a boon for the retail industry.
Says Massmart spokesperson Brian Leroni: “Our buyers work up to 12 months in advance to secure the necessary products to meet our trading requirements, including for our Black November and festive season promotions. We are, however, monitoring supplier service levels closely.”
Pick n Pay buys 95% of products locally, says its CEO, Pieter Boone. He adds that the retailer’s buying team had already sourced imported items well in advance to ensure enough stock on shelves over the next few weeks.
Pick n Pay and other retailers have launched strategies to increase their local sourcing of goods to rely less on imports. Pick n Pay and Woolworths are increasingly forging deals with local producers to supply clothing at their stores.