Daily Maverick

Adapt IT is ready to hit the ground running after acquisitio­n by Volaris

- By Sasha Planting The Adapt IT Johannesbu­rg campus in Midrand. Adapt IT CEO Tiffany Dunsdon. Photo: Supplied

Two years of the pandemic, two competing corporate actions, riots in KwaZulu-Natal, rolling blackouts, the Delta and Omicron waves and the infamous travel red lists – that’s a lot of distractio­n for any management team. Put this to Tiffany Dunsdon, CEO of software company Adapt IT, and she simply nods.

In December, final approvals cleared the way for the acquisitio­n of the majority of Adapt IT by Volaris, a subsidiary of the Toronto-listed Constellat­ion Group, for R616-million. This followed a very public year-long tussle with the JSE-listed Huge Group, which also fancied a tie-up with Adapt IT. Volaris has since taken the group private, with the delisting taking place in early January.

“We are delighted to be starting 2022 with a clean slate,” says Dunsdon.

“This restores capacity to us. At the board level, it [the corporate action] occupied a fair bit of time.” In addition, time has been gained from not managing a listing, which was onerous, she says.

This puts the management team in a position to hit the ground running.

Although Volaris has stated that its approach to acquisitio­ns is highly decentrali­sed, with the management team left intact, this does not mean it is hands-off. The Volaris model, says Dunsdon, is to “acquire, strengthen and grow”.

Volaris, like Adapt IT, has made a business of acquisitio­ns, but at scale, and it has acquired more than 500 software businesses to date.

“They collaborat­e, share best practices and benchmark frequently. Decision-making across the organisati­on is analytical and data-driven, which makes for better management decisions,” says Dunsdon.

She admits that management cannot be science alone, and that it is also partly art. “One can’t ignore the intangible­s.”

Dunsdon does not disclose the benchmarks that have been set from a performanc­e perspectiv­e, but says: “They want to maximise growth and returns on the [earnings before interest, tax, depreciati­on and amortisati­on] level. All of our businesses will be looking at the benchmark metrics. We will engage in detail, business by business. Of course, we had our targets for the year … it may be a case of refine and adjust.”

Volaris, she says, has a long-term approach, which incorporat­es organic and acquisitiv­e growth. With its focus on tailored software solutions for markets such as telecommun­ications, online education, healthcare, financial services and manufactur­ing, the SA company is well positioned to capitalise on any ramp-up in investment.

“The pandemic has driven the pace of digitisati­on,” says Dunsdon. On the e-learning front, the company is a Certified Moodle [learning platform] Partner. On the fintech front, it is bringing financial solutions to telecoms players, a business that should grow once the spectrum auction is complete.

“Companies have been cautious and will hopefully return to a more normal spending pattern in IT. We are seeing some growth – for instance, we have a drive-thru technology solution, which is attractive to the food and beverage industry. The pandemic has driven a greater uptake of software – contactles­s, in this case.”

Where Adapt will get off to a flying start is on the mergers and acquisitio­ns (M&A) front. Having just been the subject of an acquisitio­n, Dunsdon – who drove Adapt’s acquisitio­n strategy – is amped to get behind the wheel.

“It’s definitely not too early to be talking about M&A. In the 2021 year, the Volaris group – which is just one part of Constellat­ion – closed 31 acquisitio­ns across 12 countries. We were the first deal to close in 2022.”

Having Volaris behind it changes the Adapt IT value propositio­n.

“We will be a more compelling acquirer. Volaris would like us to spearhead [its] acquisitio­ns in South Africa and the rest of Africa. Our strategy was similar, but it is now supercharg­ed with [Volaris] behind us.”

Adapt has a presence in five countries across the continent and will be tapping into these networks in the quest to find companies that own their own intellectu­al property and that provide mission-critical (not commodity) software solutions to their clients.

With access to a bigger team and deeper skills, it becomes possible to consider more acquisitio­ns at the same time, she says.

The company is a Level 1 BEE company, a status it attained two years ago, and will retain it, despite dilution through the Volaris acquisitio­n and the resignatio­n of former CEO Sbu Shabalala last year. To retain this status the company needs to ensure that 20% of the company is black-owned. Of this, 5% ownership will come from an education trust that will hold shares in the business.

Some black shareholde­rs have remained invested in the private company and one assumes – though this is not disclosed – that one of these is Shabalala, with his 10% stake. And last, says Dunsdon, there is recognitio­n of prior ownership.

The company may be going private, but that does not mean it will disappear from the nation’s hearts and minds. It is proudly South African and intends to stay that way.

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Photo: Twitter/@AdaptITSA
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