Designer showcases talent to world
FASHION designer Manish Malhotra says Indian designers are today seen in a different light as they showcase their collections at international shows.
Malhotra has been in the industry for 28 years as a costume designer, and has owned the Manish Malhotra label for 13 years.
“As in every industry, the times of rapid change call for a different way of doing things in fashion, and the fashion industry in India has definitely gone through transformations,” Malhotra said.
“People are becoming vocal with their opinions on craftsmanship and the designs we showcase, or the national and international influencers we dress.
“Indian fashion designers are today seen in a different light in the world. My addition to the Academy Awards as a jury member is a testament to our work.”
He attributes much of the change to social media. “Luxury is as much about the experience or the story as it is about the product. I see many people dressing according to their personality and owning up to their aesthetics.”
He also believes that the conservative mindset surrounding “accepted” fashion no longer exists.
The designer to Bollywood stars, such as Aishwarya Rai Bachchan, Kareena Kapoor Khan, Kajol and Katrina Kaif, enjoys spreading his fashion knowledge. And so, he started his online fashion design course this year.
As a designer, he is always enthusiastic about exploring newer frontiers of design.
“Collaborations are always exciting, even if they are outside the realm of clothes. For instance, my collaboration with ALCHYMI by Hindware has been a great experience for me.
“While creating this collection, I started with my love for modern and chic designs with clean lines, which is reflected in the creations for ALCHYMI bathroom suites. Together, we curated bathrooms suites that are unique in colour and shape.”
Malhotra has also collaborated with wine brand Chandon to create two limited edition bottles for Chandon Brut. | IANS