DJ Happygal embraces obsession, fashion
HAPPINESS Ndlovu (known as DJ Happygal), from Empangeni, launched her clothing brand House Of Happiness last week.
Speaking at the launch, Ndlovu said House of Happiness spoke to her sense of style and love for fashion.
“This is a brand that will cater for everyday women, and not focus on a particular size or look, and being a cool mom I wanted to also cater for children as well and have cool fresh looks that mom and baby can rock together.
“I wanted to start a fashion brand because I am absolutely obsessed with fashion and how it allows us to express ourselves in different ways.
“Even when you go through my social media, I’m always posting the different elements and styles of looks that appeal to me and help me express myself fully,” she said.
Ndlovu said the inspiration behind House Of Happiness came from three things; the first was that she was obsessed with different types of looks that she felt were sexy, chic and super cool on women.
Second was that she struggled to find a brand that offered ready-towear mother and child looks that matched who she was.
Ndlovu said she ended up having to have something specially made, so she saw a market.
The third reason behind the inspiration for House Of Happiness was that she wanted to create something that would touch people on a different level through something they dealt with, which was fashion, and to create a brand that catered for everyday women in Africa, particularly South Africa.
“After all the hard work, driving my brand manager crazy and sleepless nights from the team, I am overwhelmed with joy, excitement, and relief that we finally made it to the finish line and I couldn’t be more proud of my hard-working team that sacrificed their sleep for me, so we could pull this off. I’m proud of my amazing models who are like my babies and the fact that we pulled off what I had envisioned,” said Ndlovu. Welcome to House of Happiness by @djhappygalsa we are so excited to show you what she has been working on. We hope you will fall in love with this brand as we aim to bring you a variety of great looks the only way DJ Happygal knows how. Launch event loading and Welcome to our Happy fashion family #areyouready #fashion #fashionlover #fashionobsessed #houseofhappiness #launchingsoon #staytuned A post shared by House Of Happiness (@house_of_happiness_) on Jul 4, 2019: House Of Happiness will be available as an online store by the last week of August, but in the meantime you can visit their social media, and click on your favourite look, see the price and contact the team via email on orders@djhappygal.com or houseofhappiness.za@gmail.com