Threats worked to re­duce wa­ter con­sump­tion

Daily News - - METRO - | African News Agency (ANA)

FEAR­MON­GER­ING with words like “Day Zero” and col­lect­ing wa­ter while sol­diers stand guard had a far greater im­pact on Capeto­ni­ans’ wa­ter us­age than re­stric­tions it­self.

This is one of the ma­jor find­ings of a study done by re­searchers from Stel­len­bosch Univer­sity and the Univer­sity of Cape Town. “While in­cit­ing fear­mon­ger­ing may have been a risky strat­egy for the City of Cape Town, it may have been the sin­gle-most suc­cess­ful in­ter­ven­tion in chang­ing Capeto­ni­ans’ be­hav­iour as far as wa­ter us­age is con­cerned,” said Pro­fes­sor Thi­nus Booysen.

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