NEW POWER: HOW IT’S CHANGING THE 21ST CENTURY – AND WHY YOU NEED TO KNOW
by Henry Timms & Jeremy Heimans (Pan Macmillan, R299)
This book explores the way the nature of power has changed and how this is now shaping our future. Drawing on examples from business, politics, popular culture and social justice, as well as case studies of big-name organisations like Lego, TED and General Electric, the authors explain how phenomena like crowd-sourcing have rejuvenated brands. Highly recommended.