TODAY NETFLIX – TOMORROW THE WORLD?
While streaming in SA is gaining steam, it’s still not the most popular option for watching movies and series. Nevertheless, Netflix is doing its bit to change people’s ways of consuming entertainment shows. It currently has over 125 million subscribers worldwide and the numbers are steadily increasing.
This year’s seen the streaming service announce a multitude of new deals that are sure to gain international audiences – starting with former American Presidential couple, Barack and Michelle Obama.
Arguably the world’s favourite power couple, they signed a multi-year deal which – through their production company,
Higher Ground Productions – will see them producing TV shows and films to air on Netflix. This is the biggest deal to be announced by the couple since leaving the White House.
India will get its first show on Netflix with Sacred Games, a crime drama set in Mumbai with mostly Hindi dialogue. The original series goes a long way towards making Netflix a more diverse platform.
Next on the agenda is SA. In July, Netflix announced that some of Mzansi’s best comedians will feature in its Just For Laughs festival, which will air in 2019. Loyiso Gola, Riaad Moosa and Loyiso Madinga will be among 47 international comedians who’ll be featured in it, while Tumi Morake will be the first black comedienne to have her own set on the show.
It seems Netflix is well on its way to global domination.