TO­DAY NET­FLIX – TO­MOR­ROW THE WORLD?

Destiny Man - - DOWNTIME - | BY NORMA YOUNG

While stream­ing in SA is gain­ing steam, it’s still not the most pop­u­lar op­tion for watch­ing movies and se­ries. Nev­er­the­less, Net­flix is do­ing its bit to change peo­ple’s ways of con­sum­ing en­ter­tain­ment shows. It cur­rently has over 125 mil­lion sub­scribers world­wide and the num­bers are steadily in­creas­ing.

This year’s seen the stream­ing ser­vice an­nounce a mul­ti­tude of new deals that are sure to gain in­ter­na­tional au­di­ences – start­ing with for­mer Amer­i­can Pres­i­den­tial cou­ple, Barack and Michelle Obama.

Ar­guably the world’s favourite power cou­ple, they signed a multi-year deal which – through their pro­duc­tion com­pany,

Higher Ground Pro­duc­tions – will see them pro­duc­ing TV shows and films to air on Net­flix. This is the big­gest deal to be an­nounced by the cou­ple since leav­ing the White House.

In­dia will get its first show on Net­flix with Sa­cred Games, a crime drama set in Mum­bai with mostly Hindi di­a­logue. The orig­i­nal se­ries goes a long way to­wards mak­ing Net­flix a more di­verse plat­form.

Next on the agenda is SA. In July, Net­flix an­nounced that some of Mzansi’s best co­me­di­ans will fea­ture in its Just For Laughs fes­ti­val, which will air in 2019. Loy­iso Gola, Ri­aad Moosa and Loy­iso Madinga will be among 47 in­ter­na­tional co­me­di­ans who’ll be fea­tured in it, while Tumi Mo­rake will be the first black come­di­enne to have her own set on the show.

It seems Net­flix is well on its way to global dom­i­na­tion.

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