Ready, steady, ’mo!
MEN AROUND THE WORLD ARE COVERING THEIR UPPER LIPS IN GLORY IN SUPPORT OF THE MOVEMBER MEN’S HEALTH INITIATIVE
About 5,6 million men globally face life with a prostrate cancer diagnosis and 330 000 live with testicular cancer. In SA, prostate cancer is the second leading cause of cancer death, while male suicide accounts for approximately 18 deaths a day.
To raise awareness and funds, men around the world will once again be cultivating handlebars, Tom Sellecks and other lip-warmers over the 30 days of November. Those who can’t grow moustaches and women are encouraged to join the campaign by supporting “’Mo Bros”, organising events and spreading the word.
The Movember movement was first established in 2003 in Australia to raise awareness of men’s health issues and became an official charity in 2004. Since then, it’s spread to 21 countries across the globe, with funds being directed to more than 1 200 men’s health projects. These include initiatives aimed at preventing testicular and prostate cancer, suicide and mental illness. The foundation, which is the largest non-governmental funder of men’s health programmes in the world, aims to reduce the number of premature male deaths by 25% by 2030.
Earlier this year, the Movember Foundation became the first charity to launch an exclusive documentary series on Instagram. “We created this series to share real-life experiences of men who deal with the challenges of prostate and testicular cancer every day, and to share the importance of quality of life with both the Movember community and the larger Instagram network,” says
Jon Akerman, the foundation’s Global Digital Director. “With Instagram’s launch of IGTV to share longer-form content, it’s the ideal platform to tell more emotional, engaging stories.”