TONY MABASO (33)

Destiny Man - - ED’S NOTE -

CEO: Umoya Fash­ions, Jo­han­nes­burg For Mabaso, fash­ion is less about haute cou­ture at glam­orous events and more about mak­ing cloth­ing peo­ple can wear ev­ery day – and, from a busi­ness point of view, that’s where the real mar­ket is. He be­lieves that even un­der­priv­i­leged ar­eas like town­ships need fash­ion de­sign­ers who can make beau­ti­ful gar­ments and, in the process, share their skills and help cre­ate em­ploy­ment.

In 2006, this idea in­spired Mabaso to found Umoya Fash­ions, which man­u­fac­tures a range of men’s and women’s cor­po­rate suits and shirts, wed­ding cou­ture and made-to-or­der de­signs. “Umoya Fash­ions is in­spired by African tra­di­tion that’s in­fused with mod­ern, funky flair,” he says. The busi­ness, which also caters to the wardrobe needs of the the­atre and TV in­dus­tries, prides it­self on be­ing able to make qual­ity gar­ments within 14 days of an or­der be­ing placed.

Umoya Fash­ions runs two bou­tiques – in Midrand and Alexan­dra, north of Jo’burg. “We’ve trained 60 un­der­priv­i­leged women from our com­mu­nity in fash­ion de­sign­ing and pat­tern-mak­ing skills,” says Mabaso.

The busi­ness also runs an an­nual Alex Fash­ion Week, as well as a daily Alex

Art Mar­ket to help de­sign­ers and other cre­atives sell their items.

“We’ve trained 60 un­der­priv­i­leged women from our com­mu­nity in fash­ion de­sign­ing and pat­tern­mak­ing skills.”

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