A fashion revolution
Revolt Clothing founder Luyanda Madonia shares her style secrets, her wardrobe essentials and her take on the Mzansi fashion scene
What sparked your interest in fashion? I grew up in a home where each family member expressed themselves through fashion. Naturally, that passion rubbed off on me.
What inspired you to make a career out of fashion? I majored in fashion marketing at the Art Institute of California, Hollywood campus and witnessed the online fashion boom while living in Los Angeles [LA]. That’s where I realised that any businessand style-savvy person could easily start a clothing brand. I saw this as a great way for me to marry my two passions – marketing and fashion.
Who’s on your fashion radar at the moment? I’m obsessed with LA blogger Taye Hansberry. Her style’s impeccable and effortless. You’d swear she didn’t grow up in LA, because the city’s fashion ethos is very beachwear-orientated.
What’s the SA Fashion Forum? It’s an event founded by myself and Ayanda Nhlapo, aimed at growing the local fashion industry. We provide workshops conducted by different professionals.
What’s your signature style? It depends on my mood and what I feel like expressing on any particular day, but there’s always an element of grunge in my look. After all, I’m a Nineties baby!
What items of clothing can’t you live without? My Mimco flats. I first spotted them at the launch of the Sandton City store and asked all my fashion friends if I should get them, because they were pretty pricey. Everyone said: “Heck, yeah!” Now they’re my favourite shoes with which to mix and match textures and prints.
My pink plaid jumpsuit. This was the very first piece I designed. The pink plaid is epic because we normally see plaid in greens, blues or reds. It’s a statement piece.
My Pichulik earrings. These are perfect for days when I feel like making a statement using accessories.
My brown sling bag. I bought this pure leather gem with a suede finish at a thrift store in LA. I’ve had it for years and it’s only improved with time.
My printed dress. I was ecstatic when I found a dress that looked like the Chanel number Solange wore on her 2014 Harper’s Bazaar cover. But mine was way cheaper, of course!