MMASABUDI KWANAITE, MAKE-UP ARTIST: MAKE­UP­BY­MASABU

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De­scribe a typ­i­cal work­ing day. Sched­ul­ing ap­point­ments for prospec­tive clients through var­i­ous me­dia plat­forms like email, What­sApp and In­sta­gram, as well as trav­el­ling from one client to an­other of­fer­ing face beats and one-on-one makeup tu­to­ri­als.

What skills are im­por­tant in your job? Tal­ent isn’t enough – you also need to in­ter­act with clients pro­fes­sion­ally and have ba­sic in­ter­per­sonal and busi­ness skills. That in­cludes re­spond­ing to en­quiries timeously, hon­our­ing all ap­point­ments, always be­ing punc­tual and, above all, know­ing and re­spect­ing what clients want. All of this helps you keep ex­ist­ing clients and at­tract new ones.

What’s the best skin­care beauty ad­vice you ever re­ceived? Ap­ply sun­screen daily to de­lay the age­ing process and always wash make-up off be­fore go­ing to bed be­cause skin breathes and re­stores it­self while we’re sleep­ing.

What’s the most over­looked as­pect of your in­dus­try? There’s a mis­per­cep­tion that you can’t make a ca­reer out of make-up. In fact, it’s one of the fastest-grow­ing in­dus­tries glob­ally. We’re see­ing peo­ple like Kyler Jen­ner gen­er­at­ing es­ti­mated turnovers of around $99 mil­lion through make-up. Lo­cally, there are more and more young peo­ple in­ter­ested in pur­su­ing this as a ca­reer.

How has tech­nol­ogy changed the beauty in­dus­try? It’s made things a lot eas­ier through so­cial me­dia, which al­lows peo­ple to find out about make-up trends and ex­change opin­ions. It’s also eas­ier to ad­ver­tise your ser­vices to a wide-rang­ing au­di­ence be­cause the In­ter­net is a very pow­er­ful mar­ket­ing tool, if used cor­rectly.

What’s your favourite make-up prod­uct? Kry­olan foun­da­tion. It pro­vides full cov­er­age and lasts all day.

What’s your favourite beauty trend? Con­tour­ing and high­light­ing. It al­lows me to make cer­tain fa­cial features stand out and oth­ers less prom­i­nent. These tech­niques make the over­all face look younger, if they’re ap­plied cor­rectly.

Mmasabudi wears a cape, R2 500, Erre. Denim dress, R299, Wool­worths. Top, R699, For­ever New. Shoes, R899,Call It Spring. Ear­rings, R2 910, Black Betty. Ring, R199, Aldo Ac­ces­sories

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