CEO, Executive Producer and founder, Oxyg3n Media Creative Studios
British-born Fuller-Campbell has always loved Africa and is thrilled to finally call the continent her home. Since immigrating to SA, she’s not only raised children and built a media powerhouse, but has indulged her lifelong passion for story-telling. “I’ve been living in this country for 10 years and love it intensely. The entrepreneurial opportunities and possibilities here are very exciting,” she says.
After first arriving on our shores, she worked as a Development Producer for Ochre Media, but – while she enjoyed her job – she realised that she needed to venture out on her own. “I’m not a very good employee. I don’t like the confines of being told I can’t do something,” she says.
In late 2015, she decided to join forces with long-time friend and colleague Cremer Van Dango in forming Oxyg3n Media. The name expresses their philosophy, which is to “just breathe – especially when it comes to managing a business”.
While launching the company, the duo had the basics covered, but knew they needed more than just a name, an office and a corporate identity. Consequently, they established a unique business model where, instead of making commissioned content for broadcasters, the company creates its own content and has the flexibility to distribute it beyond the borders of SA, since it owns all its intellectual property.
“We’re not limited to our content being made in Africa just for Africa. It can be made in Africa for the world,” says Fuller-Campbell.
Oxyg3n produces both fictional and non-fictional work through its various departments and collaborations. It’s created shows like Survival of the Species With Ben Fogle, A Taste of South Africa and Wine, Dine & Stein, which are based on exploration and travel within Africa. It also develops and produces high-end international series under its Scribe Studios umbrella. Moreover, with its newly-formed animation studio, Helium, Oxyg3n plans to co-produce feature-length animation.
The company’s produced work for local and international broadcasters, including DStv’s KykNET, M-Net, ZDF, Netflix, BBC Worldwide and Discovery Channel, among others.
Fuller-Campbell credits her interpersonal skills for attracting such big clients. “Business is built on relationships and I’ve always prided myself on having excellent ones and being good to people,” she says.
She applies the same principle to her relationships within the company itself, where she’s created a cohesive, nurturing environment in the workplace. “We really feel like a family. We work hard and play hard together. Like any business, we go through challenges, but we do it as a team and overcome them together,” she says. –
“Business is built on relationships and I’ve always prided myself on having excellent ones and being good to people.”