CEO, Ex­ec­u­tive Pro­ducer and founder, Oxyg3n Me­dia Cre­ative Stu­dios

Destiny - - Entrepreneurs -

British-born Fuller-Camp­bell has al­ways loved Africa and is thrilled to fi­nally call the con­ti­nent her home. Since im­mi­grat­ing to SA, she’s not only raised chil­dren and built a me­dia pow­er­house, but has in­dulged her life­long pas­sion for story-telling. “I’ve been liv­ing in this coun­try for 10 years and love it in­tensely. The en­trepreneurial op­por­tu­ni­ties and pos­si­bil­i­ties here are very ex­cit­ing,” she says.

Af­ter first ar­riv­ing on our shores, she worked as a Devel­op­ment Pro­ducer for Ochre Me­dia, but – while she en­joyed her job – she re­alised that she needed to ven­ture out on her own. “I’m not a very good em­ployee. I don’t like the con­fines of be­ing told I can’t do some­thing,” she says.

In late 2015, she de­cided to join forces with long-time friend and col­league Cre­mer Van Dango in form­ing Oxyg3n Me­dia. The name ex­presses their phi­los­o­phy, which is to “just breathe – es­pe­cially when it comes to manag­ing a busi­ness”.

While launch­ing the com­pany, the duo had the ba­sics cov­ered, but knew they needed more than just a name, an of­fice and a cor­po­rate iden­tity. Con­se­quently, they es­tab­lished a unique busi­ness model where, in­stead of mak­ing com­mis­sioned con­tent for broad­cast­ers, the com­pany cre­ates its own con­tent and has the flex­i­bil­ity to dis­trib­ute it be­yond the borders of SA, since it owns all its in­tel­lec­tual prop­erty.

“We’re not lim­ited to our con­tent be­ing made in Africa just for Africa. It can be made in Africa for the world,” says Fuller-Camp­bell.

Oxyg3n pro­duces both fic­tional and non-fic­tional work through its var­i­ous de­part­ments and col­lab­o­ra­tions. It’s cre­ated shows like Sur­vival of the Species With Ben Fogle, A Taste of South Africa and Wine, Dine & Stein, which are based on ex­plo­ration and travel within Africa. It also de­vel­ops and pro­duces high-end in­ter­na­tional series un­der its Scribe Stu­dios um­brella. More­over, with its newly-formed an­i­ma­tion stu­dio, He­lium, Oxyg3n plans to co-pro­duce fea­ture-length an­i­ma­tion.

The com­pany’s pro­duced work for lo­cal and in­ter­na­tional broad­cast­ers, in­clud­ing DStv’s KykNET, M-Net, ZDF, Net­flix, BBC World­wide and Dis­cov­ery Chan­nel, among oth­ers.

Fuller-Camp­bell cred­its her in­ter­per­sonal skills for at­tract­ing such big clients. “Busi­ness is built on re­la­tion­ships and I’ve al­ways prided my­self on hav­ing ex­cel­lent ones and be­ing good to peo­ple,” she says.

She ap­plies the same prin­ci­ple to her re­la­tion­ships within the com­pany it­self, where she’s cre­ated a co­he­sive, nur­tur­ing en­vi­ron­ment in the work­place. “We re­ally feel like a fam­ily. We work hard and play hard to­gether. Like any busi­ness, we go through chal­lenges, but we do it as a team and over­come them to­gether,” she says. –

“Busi­ness is built on re­la­tion­ships and I’ve al­ways prided my­self on hav­ing ex­cel­lent ones and be­ing good to peo­ple.”

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