Per­sonal ac­ces­sories

Driven - - Contents -

You might think an out-of-the-box Porsche is al­ready quite ex­clu­sive, and you would be right. But for some, that’s not enough, and that’s why Porsche has been of­fer­ing per­son­al­iza­tion op­tions through its Porsche Ex­clu­sive pro­gram for over three decades now.

The pro­gram has be­come so pop­u­lar that it has been turned into a stand­alone depart­ment: Porsche Ex­clu­sive Man­u­fak­tur, which will now be re­spon­si­ble for all cus­tom work con­ducted by Porsche. The range of ser­vices avail­able also in­cludes cus­tomer con­sul­ta­tion, de­vel­op­ing unique equip­ment op­tions for each model range, and pro­duc­ing lim­it­ededi­tion cars.

Ex­clu­sive Man­u­fak­tur can en­hance Porsche cars in terms of both styling and per­for­mance, with the sole lim­its be­ing “tech­ni­cal and qual­i­ta­tive fea­si­bil­ity.” From the cus­tomer’s wish list, the tech­ni­cians and crafts­peo­ple then take over.

Car per­son­al­i­sa­tion is now big busi­ness for the lux­ury brands. Some of Porsche’s ri­vals such as Fer­rari and McLaren even of­fer clients the op­por­tu­nity to de­velop stand­alone ve­hi­cles. Porsche is yet to tread down that path. Given some of the eye­sores ri­vals have churned out, per­haps that’s a good thing.

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