You might think an out-of-the-box Porsche is already quite exclusive, and you would be right. But for some, that’s not enough, and that’s why Porsche has been offering personalization options through its Porsche Exclusive program for over three decades now.
The program has become so popular that it has been turned into a standalone department: Porsche Exclusive Manufaktur, which will now be responsible for all custom work conducted by Porsche. The range of services available also includes customer consultation, developing unique equipment options for each model range, and producing limitededition cars.
Exclusive Manufaktur can enhance Porsche cars in terms of both styling and performance, with the sole limits being “technical and qualitative feasibility.” From the customer’s wish list, the technicians and craftspeople then take over.
Car personalisation is now big business for the luxury brands. Some of Porsche’s rivals such as Ferrari and McLaren even offer clients the opportunity to develop standalone vehicles. Porsche is yet to tread down that path. Given some of the eyesores rivals have churned out, perhaps that’s a good thing.