DRIVING CHANGE

Driven - - Editor's Note - Bernard [email protected]­mag.co.za

“Here’s to the crazy ones. The mis­fits. The rebels. The trou­ble­mak­ers. The round pegs in the square holes. The ones who see things dif­fer­ently. They’re not fond of rules. And they have no re­spect for the sta­tus quo. You can quote them, dis­agree with them, glo­rify or vil­ify them. About the only thing you can’t do is ig­nore them. Be­cause they change things. They push the hu­man race for­ward. And while some may see them as the crazy ones, we see ge­nius. Be­cause the peo­ple who are crazy enough to think they can change the world, are the ones who do.”

– Rob Sil­ta­nen

Change, as the say­ing goes, re­mains the only con­stant. And in few in­dus­tries will the com­ing change have the same fun­da­men­tal all-en­com­pass­ing effect, as on the motor in­dus­try. This change will likely also have a pro­found im­pact on the pe­riph­eral in­dus­tries that feed into the motor in­dus­try jug­ger­naut.

As Elon Musk launched the much an­tic­i­pated Tesla Semi Truck last month, he sur­prised the world by si­mul­ta­ne­ously also re­veal­ing the next-gen­er­a­tion Tesla Road­ster to the un­sus­pect­ing crowd.

Be­sides the mind-bend­ing claimed per­for­mance fig­ures of the Road­ster, and the as­ton­ish­ing new tech­nol­ogy shown in both mile­stone vehicles, the real story here is how Musk’s pen­chant for the­atri­cal re­veals has be­come a metaphor for change in the in­dus­try as a whole.

In a move rem­i­nis­cent of the late Steve Jobs when he un­veiled the first gen­er­a­tion iPhone in 2008, Musk’s “one last thing” moment proved at what pace change will come in the fu­ture.

This is not the first time that Elon Musk has taken the in­dus­try– and the world– by sur­prise, yet it seems that the in­dus­try is bound to per­pet­u­ally un­der­es­ti­mate the pace at which Tesla is mov­ing right now.

Of course, Tesla is not with­out its prob­lems, and Elon Musk’s rate of in­no­va­tion ob­vi­ously cur­rently out­strips the com­pany’s abil­ity to de­liver on his big dreams, but dis­rup­tors such as Musk have faced more sig­nif­i­cant chal­lenges in the past, and most have over­come them. As will he.

As we say good­bye to 2017, re­mem­ber where you were on the night when Musk changed the world. We cer­tainly can’t wait to see what he has planned for 2018 and be­yond.

Drive on!

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