Driven

CHANGING LANES

- Bernie bernard@drivenmag.co.za

In the magazine business, there are always deadlines to handle. Whether that means beating them, meeting them, or missing them, there is always something that needs to be done at a certain time. Sometimes this means that there is only a tiny window when your work is relevant, and other times you are granted some wiggle room, at least, and the immediate urgency subsides.

For four years, from starting Driven, guiding it through 50 deadlines, and nurturing it to significan­ce, this project has defined what I do, when I do it, and how I do it. It has taught me many things about life, business, and motoring, and especially that there are expiration dates to everything, as new projects, new opportunit­ies, and new deadlines emerge.

In the publishing lifecycle, you only get a specific window of time to make your mark and to do things right. Few things are as important as realising which deadlines are the ones you want to meet, and then go at them with all the energy you can muster.

So, the time has come for me to chase a new set of deadlines, to embrace a fresh challenge as I now pass the wheel to a new editor.

Naturally, handing over the reigns of a project that has been near to me for so many years will not be easy, I know that the unparallel­ed team of writers, editors and creatives that have helped to form Driven into one of the greatest motoring reads around, will keep pushing the boundaries, and meeting their deadlines.

Thank you also to you, our readers, for your support, and your views over the many years that I was at the helm of Driven magazine. There will be other deadlines, new challenges, and I hope to find you there too, as part of a new chapter for us all.

Drive on!

 ??  ??

Newspapers in English

Newspapers from South Africa