WHaT MakES fOr a STrONG BraND?

Strong brands have a strong iden­tity.

Driven - - PORSCHE’S ELECTRIC FUTURE -

HOW caN car­Mak­ErS rE­TaIN SEParaTEIDENTITIESIfcOMBuSTION EN­GINES, ONcE THE TOP TIEr Of GEr­MaN EN­GI­NEEr­ING, arE BE­ING rE­PLacED By E-MO­TOrS THaT caN BE BuILT By aL­MOST aNy­ONE, aND If carS fEEL LIkE SMarT­PHONES THaT ONE NO LONGEr EvEN HaS TO OWN ONE­SELf?

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