Driven

A ME­DIA SYS­TEM WITH A MIND

- Tech · Cars · Google

Ford’s new SYNC me­dia sys­tem is set to de­but in the new Mus­tang Mach-E, and will not just fea­ture more pixel-per­fect graph­ics or a bet­ter user-in­ter­face, but a com­plete plat­form for ma­chine learn­ing. It will, as per AI by­laws, learn from user be­hav­iour and im­prove the user ex­pe­ri­ence by mak­ing smarter sug­ges­tions. Much like Google learns our web brows­ing pat­terns, the SYNC sys­tem will prompt driv­ers to make a call, go to the gym or stop at a spe­cific restau­rant, all based on be­havioural pat­terns. But it’s not just be­havioural pref­er­ences that it will take into ac­count, since the car can also be con­fig­ured to a driver’s ex­act spec­i­fi­ca­tions with over 80 dif­fer­ent ve­hi­cle set­tings – a fea­ture we have only re­ally seen on much pricier lux­ury cars up un­til now.

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