A MEDIA SYSTEM WITH A MIND

Ford’s new SYNC media system is set to debut in the new Mustang Mach-E, and will not just feature more pixel-perfect graphics or a better user-interface, but a complete platform for machine learning. It will, as per AI bylaws, learn from user behaviour and improve the user experience by making smarter suggestions. Much like Google learns our web browsing patterns, the SYNC system will prompt drivers to make a call, go to the gym or stop at a specific restaurant, all based on behavioural patterns. But it’s not just behavioural preferences that it will take into account, since the car can also be configured to a driver’s exact specifications with over 80 different vehicle settings – a feature we have only really seen on much pricier luxury cars up until now.