GO­ING FOR BROKE

DRUM - - News -

IT’S an ex­pen­sive busi­ness run­ning an elec­tion cam­paign – print­ing posters, pay­ing for venues for cam­paign­ing, print­ing T-shirts and ev­ery­thing else that goes with win­ning the hearts of vot­ers.

“So if you don’t have money you’re in trou­ble,” says po­lit­i­cal ex­pert Ralph Mathekga.

Spare a thought for the All Things Are Pos­si­ble (Atap) party in Cape Town, which can clearly af­ford only hand­writ­ten posters that don’t do the best job of com­pet­ing with the rather slicker lamp­post of­fer­ings.

“I doubt this will in­spire con­fi­dence in many peo­ple,” marketing and ad­ver­tis­ing ex­pert Groovin Nch­a­be­leng says. “I also won­der how many posters one can write by hand and dis­trib­ute.”

Maybe all things aren’t pos­si­ble af­ter all.

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