Elle Decoration (South Africa) - - PROMO -

Cre­at­ing a vis­ually pleas­ing and com­fort­able en­vi­ron­ment in your home makes it more of a per­sonal sanc­tu­ary from the out­side world. Com­bin­ing func­tion­al­ity and beau­ti­ful de­sign, The Frame TV by Sam­sung is ver­sa­tile and pro­vides an ap­peal­ing aes­thetic.

WHAT IS IT? Jointly de­vel­oped by Sam­sung and Swiss de­signer Yves Be­har, The Frame is a TV that, when switched off, acts as an in­ter­ac­tive frame. It not only al­lows you to dis­play your per­sonal im­ages, but gives you ac­cess to a range of pieces from renowned

art mu­se­ums world­wide.

HOW IT WORKS There’s some­thing for ev­ery­one in Sam­sung’s ex­ten­sive li­brary, from pho­to­graphs and draw­ings, to paint­ings and dig­i­tal works, or items from your phone. Com­bin­ing 10 gen­res from 37 ac­claimed artists and 100 art­works, its Art Store pro­vides ac­cess to the world’s finest mu­se­ums and galleries from the com­fort of your home, giv­ing you the op­por­tu­nity to buy art­works or pay a monthly sub­scrip­tion.

Turn your liv­ing space into a vis­ual de­light with Sam­sung’s The Frame TV

CHOOSE YOUR OWN DIS­PLAY Mix and match your dis­play to suit the style of your home. There are nu­mer­ous mounting colours and tem­plates avail­able for dis­play­ing your art. Art can be dis­played in three styles: shadow box, no mount and mod­ern. For photo dis­plays, you can choose shadow box, mod­ern, panoramic, squares, trip­tych and mixed. Mount colours are po­lar, warm, an­tique, neu­tral, black, sand, sea foam, sage, bur­gundy and navy.

NO MESS, NO FUSS A trans­par­ent op­ti­cal ca­ble, the In­vis­i­ble Con­nec­tion, is de­signed to elim­i­nate the messy set-up of mounted TVs while pro­vid­ing im­proved data trans­mis­sion ca­pac­ity. Paired with the One Con­nect Box, it en­ables you to con­nect your de­vices dis­creetly and con­trol all con­nected de­vices with the Sam­sung Smart Re­mote.

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