BAIE MOOOI

Elle Decoration (South Africa) - - SPOTLIGHT: INNOVATION -

Founded by Dutch de­signer Marcel Wan­ders in 2001, the Moooi brand, known for its in­no­va­tion and spir­ited, un­con­ven­tional ap­proach to de­sign, can now be found ex­clu­sively at Wey­landts stores around SA. Among an ex­u­ber­ant col­lec­tion of fur­ni­ture, light­ing and ac­ces­sories, Wan­ders’ iconic cre­ations fea­ture along­side those by luminaries like Jaime Hayon, Maarten Baas, Stu­dio Job, Piet Boon, Danny Fang and Scholten & Bai­jings. Bert­jan Pot’s Ran­dom and Non-Ran­dom lights are a fa­mil­iar sight in many a con­tem­po­rary home, as are Rai­mond Puts’s Rai­mond lights and Ron Gi­lad’s Dear Ingo chan­de­lier. Front’s play­ful Horse lamp and Pig table are pieces that have be­come al­most syn­ony­mous with Moooi’s rep­re­sen­ta­tion of ‘a life ex­tra­or­di­nary’.

Moooi CEO Robin Bev­ers be­lieves the brand’s well­suited to SA’s so­phis­ti­cated city-dwellers, with cer­tain prod­ucts – like Wan­ders’ Delft Blue plate and Eden Queen car­pets, which touch on el­e­ments of Dutch her­itage – hav­ing a par­tic­u­lar res­o­nance. ‘A real Moooi piece uses metaphors from the past in a fu­ture-for­ward, post-mod­ern way that has ap­peal across gen­er­a­tions,’ he says. On the im­por­tance of a sus­tain­abil­ity-led ap­proach to de­sign, he says: ‘One of our goals is to make things that people love and which they won’t get tired of.’ The qual­ity is such that they’re made to last. ‘That’s why you won’t see trends at Moooi and you won’t see us fol­low­ing di­rec­tions or hype. The more on-trend some­thing is, the more dated it will be very soon. Our maxim is: make pieces which people love so much that they never want to part with them again.’

A se­lec­tion of sig­na­ture light­ing, fur­ni­ture, car­pets and ac­ces­sories will be avail­able in the Green Point, Four­ways, Kramervill­e, Umh­langa and Sand­ton City stores, while the full Moooi range can be or­dered through Wey­landts. moooi.com, wey­landts.co.za

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