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Elle Decoration (South Africa) - - NEWS -

Many happy re­turns to home­grown fur­ni­ture brand Wood­ben­der, which marks its 30th an­niver­sary this sum­mer. Founder Charles Mast might have looked to the iconic Thonet No 14 chair as a model for one of the com­pany’s first-ever prod­ucts, but his dream was that the fam­ily’s wood-bend­ing fac­tory would cre­ate its own col­lec­tion of mod­ern mas­ter­pieces – now avail­able at sprucedup new premises in Parkhurst and Strand. What’s also been cre­ated is a legacy, says present-day owner and direc­tor Shirley Mast. ‘This is based on our peo­ple, prod­uct and process, where each piece of fur­ni­ture is shaped by at least 20 crafts­men and women, many of whom have been with us for decades.’ While the com­pany con­tin­ues to look to tech­ni­cal in­no­va­tions to im­prove man­u­fac­tur­ing, it still uses a hand­crafted process that pre­serves the in­tegrity of the solid ash wood, which is im­ported from cer­ti­fied and sus­tain­ably man­aged forests. It’s no sur­prise, then, that tree-plant­ing is an in­te­gral part of the com­pany’s mile­stone year cel­e­bra­tions. wood­ben­der.co.za

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