WASTE NOT WANT NOT

Elle Decoration (South Africa) - - NEWS -

Mors, mean­ing ‘waste’ in Afrikaans, is an up­cy­cle ini­tia­tive that takes dis­carded tyre tubes and trans­forms them into cov­etable prod­ucts. Em­ploy­ing the help of pre­vi­ously dis­ad­van­taged women and refugees, Mors founder Rai­hana Goven­der gives these ar­ti­sans the op­por­tu­nity to be­come self-suf­fi­cient while also re­lay­ing an im­por­tant mes­sage about sus­tain­abil­ity. ‘We hope that when cus­tomers buy a Mors prod­uct, they re­alise the pos­i­tive im­pact their pur­chase is hav­ing on the en­vi­ron­ment and on ev­ery­one in­volved in the man­u­fac­tur­ing process,’ she says. mors.co.za

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