20 FABULOUS YEARS OF D’ADORE exclusive in­ter­view with muse Char­l­ize Theron

Elle (South Africa) - - CONTENTS -

In an exclusive in­ter­view with Char­l­ize Theron, she talks about her evo­lu­tion as the muse and face of J’adore by Dior, what fem­i­nin­ity means to her and beauty’s new era


When first of­fered the role as muse for Dior J’adore in 2004, South African-born beauty and Os­car-win­ning movie ac­tress Char­l­ize Theron couldn’t have imag­ined it would be the be­gin­ning of a decade-long part­ner­ship of true ap­pre­ci­a­tion, love and loy­alty with the iconic brand. Fast for­ward to 2018, she once again takes cen­tre stage for the 20th-year cel­e­bra­tion of the fra­grance, which in­cludes a brand-new ex­pres­sion of it: J’adore Ab­solu. WHAT DO YOU LOVE MOST ABOUT WORK­ING WITH THE BRAND? CHAR­L­IZE THERON: I’m very lucky to be work­ing with a house and a brand that are in­cred­i­bly bold and re­ally think out­side the box. I don’t think I could be with a brand, es­pe­cially not this long, if I didn’t feel there was real hon­esty be­hind the things they did. I feel au­then­tic within Dior: I like what it does and how it treats beauty, fem­i­nin­ity and the com­plex­i­ties of be­ing a strong woman to­day. I’m grate­ful to have been able to explore those themes with the house for the past 14 years. BE­ING SOUTH AFRICAN, DO YOU FEEL THE CAM­PAIGN AND THE FRA­GRANCE CON­TINUE TO RES­ONATE WITH SOUTH AFRICAN WOMEN? CT: They did with this one, so I think the chances are good! The fra­grance doesn’t com­part­men­talise one spe­cific woman or life­style, which is why I like be­ing a part of it. It feels to me like some­thing that’s invit­ing, cel­e­brat­ing all the dif­fer­ent kinds of women, their WHAT DOES FEM­I­NISM MEAN TO YOU? CT: It means hav­ing equal rights. It’s our time to stand up and say: ‘Enough is enough!’ Women have to re­ally take own­er­ship of their value, their place and what they bring to the ta­ble. WHAT ARE YOUR THOUGHTS ON THE AWARE­NESS THAT THE NEW GEN­ER­A­TION OF BEAUTY IS CRE­AT­ING RE­GARD­ING DI­VER­SITY, IN­CLU­SIV­ITY AND MORE AC­CES­SI­BIL­ITY IN THE IN­DUS­TRY? CT: It’s never enough, but I think it’s chang­ing. There’s ac­cess to many plat­forms now where we can re­ally raise our voices and de­mand more of what we want. I feel this across the board – and not just in di­ver­sity of race, skin colour, be­lief, re­li­gion or cul­ture, but also in what we re­gard as beau­ti­ful. I don’t think I’ll ever be in a place where I feel: ‘OK, this is enough.’ That goes for pretty much ev­ery in­dus­try – not just beauty. I feel it in my own in­dus­try and in schools; I feel it ev­ery­where. I think we still have a lot of work to do on it. SPEAK­ING OF YOUR IN­DUS­TRY, DO YOU STILL FACE CHAL­LENGES WHEN IT COMES TO FE­MALE EQUAL­ITY? HOW SAT­IS­FIED ARE YOU WITH THE WAY THINGS HAVE PRO­GRESSED? CT: We’re in the mid­dle of it. We’re in the eye of the storm right now, which is a great thing. There’s been an on­go­ing con­ver­sa­tion – and not nec­es­sar­ily al­ways in a way that makes peo­ple feel com­fort­able. It’s been very pow­er­ful, very hon­est, very messy and very un­com­fort­able and for me, it ul­ti­mately shows us what it means to have equal rights in our in­dus­try. What’s hap­pen­ing right now isn’t go­ing to go away and that’s what makes me feel that we’re ce­ment­ing some real change. We just have to keep go­ing. It won’t be easy: if it were, we’d have done this 100 years ago. But I do feel that women are in sol­i­dar­ity with each other. We have a uni­ver­sal voice. Women are com­ing to­gether from all the dif­fer­ent parts of the world and re­ally echo­ing that enough is enough. That’s pow­er­ful.

dif­fer­ent life­styles and dif­fer­ent needs. The scent re­ally ap­plies it­self to you, ver­sus you hav­ing to ap­ply your­self to it. I love that about it.

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