20 FABULOUS YEARS OF D’ADORE exclusive interview with muse Charlize Theron
In an exclusive interview with Charlize Theron, she talks about her evolution as the muse and face of J’adore by Dior, what femininity means to her and beauty’s new era
“WOMEN HAVE TO REALLY TAKE OWNERSHIP OF THEIR VALUE, THEIR PLACE AND WHAT THEY BRING TO THE TABLE”
When first offered the role as muse for Dior J’adore in 2004, South African-born beauty and Oscar-winning movie actress Charlize Theron couldn’t have imagined it would be the beginning of a decade-long partnership of true appreciation, love and loyalty with the iconic brand. Fast forward to 2018, she once again takes centre stage for the 20th-year celebration of the fragrance, which includes a brand-new expression of it: J’adore Absolu. WHAT DO YOU LOVE MOST ABOUT WORKING WITH THE BRAND? CHARLIZE THERON: I’m very lucky to be working with a house and a brand that are incredibly bold and really think outside the box. I don’t think I could be with a brand, especially not this long, if I didn’t feel there was real honesty behind the things they did. I feel authentic within Dior: I like what it does and how it treats beauty, femininity and the complexities of being a strong woman today. I’m grateful to have been able to explore those themes with the house for the past 14 years. BEING SOUTH AFRICAN, DO YOU FEEL THE CAMPAIGN AND THE FRAGRANCE CONTINUE TO RESONATE WITH SOUTH AFRICAN WOMEN? CT: They did with this one, so I think the chances are good! The fragrance doesn’t compartmentalise one specific woman or lifestyle, which is why I like being a part of it. It feels to me like something that’s inviting, celebrating all the different kinds of women, their WHAT DOES FEMINISM MEAN TO YOU? CT: It means having equal rights. It’s our time to stand up and say: ‘Enough is enough!’ Women have to really take ownership of their value, their place and what they bring to the table. WHAT ARE YOUR THOUGHTS ON THE AWARENESS THAT THE NEW GENERATION OF BEAUTY IS CREATING REGARDING DIVERSITY, INCLUSIVITY AND MORE ACCESSIBILITY IN THE INDUSTRY? CT: It’s never enough, but I think it’s changing. There’s access to many platforms now where we can really raise our voices and demand more of what we want. I feel this across the board – and not just in diversity of race, skin colour, belief, religion or culture, but also in what we regard as beautiful. I don’t think I’ll ever be in a place where I feel: ‘OK, this is enough.’ That goes for pretty much every industry – not just beauty. I feel it in my own industry and in schools; I feel it everywhere. I think we still have a lot of work to do on it. SPEAKING OF YOUR INDUSTRY, DO YOU STILL FACE CHALLENGES WHEN IT COMES TO FEMALE EQUALITY? HOW SATISFIED ARE YOU WITH THE WAY THINGS HAVE PROGRESSED? CT: We’re in the middle of it. We’re in the eye of the storm right now, which is a great thing. There’s been an ongoing conversation – and not necessarily always in a way that makes people feel comfortable. It’s been very powerful, very honest, very messy and very uncomfortable and for me, it ultimately shows us what it means to have equal rights in our industry. What’s happening right now isn’t going to go away and that’s what makes me feel that we’re cementing some real change. We just have to keep going. It won’t be easy: if it were, we’d have done this 100 years ago. But I do feel that women are in solidarity with each other. We have a universal voice. Women are coming together from all the different parts of the world and really echoing that enough is enough. That’s powerful.
different lifestyles and different needs. The scent really applies itself to you, versus you having to apply yourself to it. I love that about it.