AT IT: IMASH Computer Academy
Itumeleng inspires us through his exceptional strategy of doing business and contributing towards education in his country, South Africa. Our chat with him filled with magnificent encouragement and inspiration. Picture above: Group of Imash Graduates. How did you get your idea or concept for the business? I always wanted to turn-around the marketing of business and bringing together different business in one place. That’s why I have developed the IMASH Group holdings company that holds imash computer academy, imash corporate travel and imash driving school along with zillion books. To what do you attribute your success? Uhhmm.. Hard work and commitment does that. What is the most challenging thing when it comes to running a business as a young person? as far as age consideration is crucial in this type of business, as a young person I found it difficult to obtain financial support from relevant stakeholders and the community at large, for at first they really don’t think that as young as I am I will be able to made it in this industry. How do you make sure that every service is provided effectively and efficiently? Main point is to put more extra hours or effort, and having engagements with my clients just to hear from them as to what are desired needs and as to how I can improve my services. If you had one piece of advice to someone just starting out, what would it be? Never give up on your business idea, and avail yourself to the local business owners for more information on how to register your business and where to get capital funds and support. Being an entrepreneur, what is non-negotiable for you? Trust and efficiency in as an entrepreneur is nonnegotiable.
What were you greatest failures and what did they teach you?
Yes! Obstacles, like lack of funds, clients and lack of time management where the worse obstacles. But being that have learnt that a good communication skill and negotiation skill are the best medicines.
What was the most important part of your whole business journey?
Leadership, I could say because throughout my business journey, I developed the front line part that taught me team leadership and corporation within any given task or mission.
What drives you to keep going when it is really tough?
Passion, and the love that I have for this type of business, and most of it all the service that I render to my clients keeps me going.
What is your main approach to marketing?
Client’s needs at first hand, then I strategize on my business minded approach.
Where do you see your business in 5 year’s time?
In 5 year’s time, I see myself owning and running a chain of companies across the country and abroad.
The other day I watched my 2 years old son move a pen around on a piece of paper a couple of times and the end results looked like a huge mess of nothing. To my surprise, he took a step back, looked at it and said: “Wow!” He was genuinely proud of his scribbles, so proud that he went around the complex showing his masterpiece to anyone willing to spare a moment of their time. At that very moment, it got me thinking about how many brilliant ideas get killed in the absence of selfconfidence.
The grave still remains the richest place as that is the final resting place of brilliant ideas that were never implemented. Sometimes in life, you need to be your own cheerleader. There will be a time where no one will understand your way of life nor have faith in your dreams. You will try to explain it in different ways and some people will even shoot it down with negative comments. In life, one needs to be confident enough in their dreams. Not everyone will understand your idea while God did not install the same vision in all of us. Some projects were indeed meant to be carried out Solo. I pray for a future whereby the creative mind of our generation can implement their ideas without seeking validation from the next person.
In any journey: rejected is inevitable and you won’t always have people singing songs of praises for you. Those are the times when you should dance the most, sing the loudest and be your own cheerleader. You need to learn to have faith in your own vision, capabilities, and dreams. Your dreams be will laughed at and people
Itumeleng, Managing director of Imash Computer Academy
IMASH COMPUTER ACADEMY CREW TOGETHER WITH THE MD, ITUMELENG.