BKB wel­comes dig­i­tal mar­ket­ing for live­stock

Farmer's Weekly (South Africa) - - Weekly News Wrap -

The up­take of dig­i­tal tech­nol­ogy as a tool to mar­ket live­stock was “ex­cit­ing”, ac­cord­ing to BKB’s gen­eral man­ager of live­stock, prop­er­ties and auc­tions,

Dr Cobus Ober­holzer. Ober­holzer was speak­ing at the re­cent an­nual Vo­er­mol Sheep/Cat­tle Farmer of the Year Awards in Bloem­fontein.

This in­cluded the use of var­i­ous so­cial me­dia or dig­i­tal plat­forms by in­dus­try role play­ers to cre­ate con­tent that en­abled them to com­mu­ni­cate ef­fec­tively with po­ten­tial buy­ers.

He also said that BKB had ob­served in­creas­ing de­mand for on­line auc­tions, which were driven by var­i­ous fac­tors, in­clud­ing con­ve­nience and sim­pli­fied lo­gis­tics, as well as wel­fare ben­e­fits for an­i­mals.

How­ever, it was im­por­tant for BKB to cre­ate an on­line auc­tion plat­form that of­fered the same level of trans­parency as live auc­tions, he said. BKB was plan­ning to look into this over the next year, but needed to en­sure that leg­isla­tive re­quire­ments for the live­stock in­dus­try were ad­hered to, he said.

Over the past year, BKB had held about six live­stock auc­tions per work­ing day and had so far traded nearly one mil­lion live­stock units this year. The to­tal value of an­i­mals traded through the com­pany’s sys­tem amounted to about R4,4 bil­lion a year, Ober­holzer said. The award for Sheep Farmer of the Year was pre­sented to An­drew Jor­daan of Cradock in the Eastern Cape, while the Beef Farmer of the Year award went to John Eus­tace of Un­der­berg in KwaZulu-Natal. Other fi­nal­ists in the sheep pro­ducer cat­e­gory were Henry du Plessis of Ka­ree­douw in the Western Cape and An­dries Greyling of Vrede in the Free State. The other cat­tle fi­nal­ists were Mark An­der­son also of Un­der­berg, and PeterJohn Hus­sard of Hluh­luwe in KwaZulu-Natal. – Sab­rina Dean

Sab­rina Dean

ABOVE:South Africa’s top red meat pro­duc­ers were recog­nised at the an­nual Vo­er­mol Sheep/ Cat­tle Farmer of the Year awards held in Bloem­fontein. From left: An­drew Jor­daan (Sheep Farmer of the Year, Cradock), Philip Stry­dom (man­ag­ing director, Vo­er­mol) and John Eus­tace (Beef Farmer of the Year, Un­der­berg).

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