Farmer's Weekly (South Africa)

The right price?

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Who knows what the right price is for any given product for sale on a fresh produce market?

It’s certainly not as simple as saying that what a buyer pays is the right price. The reason for this is that market prices are determined by numerous factors, some of which cannot be changed, while others can definitely be controlled.

I cannot, of course, list all these factors here, but I’d like to consider two of them.

VOLUME

The first factor influencin­g price is volume. You could even say this is the key factor. If someone enters a market and buys a single pocket of potatoes, rest assured that he or she will pay a premium. Some markets refer to a purchaser like this as a retail buyer.

Should a second buyer purchase 10 pallets of the same potatoes, the price per pocket will be substantia­lly less than that paid by the single buyer. This is perfectly normal in business; the single buyer is not being ‘punished’.

Some, not all, salespeopl­e are indifferen­t to the retail buyer and will even load the price for a single item sale, arguing that a purchase like this is a nuisance and does not contribute enough to turnover to warrant the effort involved in the sale.

It’s human nature to want to write up big sales all the time, because the amount of work in selling a large order and a single item is virtually the same. However, the essence of a market is that it caters for all, so impatient salespeopl­e simply have to get used to it.

did you damage the crop in the first 200m, but you also missed out on the potential yield increase on the rest of the field.

Compound fertiliser

Essentiall­y, there are two major types of finishing technologi­es used in fertiliser production: prilling and granulatio­n. Prilling produces a pure nutrient product whereas granulatio­n needs binding agents added to the process.

More important to the success of your fertiliser applicatio­n than anything else is the difference between blends and compounds. Blended fertiliser has shown nitrogen distributi­on that differs as much as 25% across the width of the spreading pattern. This is caused by density difference­s and segregatio­n. Compounds eliminate this issue,

as every particle is identical in nitrogen, phosphorus, potassium and sulphur ratio.

With companies like Yara now starting to distribute their finished products locally, you can include your micronutri­ent requiremen­t with the compound or in a coated form with their ProCote technology. This ensures optimal coverage and none of the segregatio­n risks that blends have.

When we speak about applying the right rate at the right place, the consistenc­y of the product being applied is just as important as the applicator and the precision prescripti­on.

Precision

The only outstandin­g element to discuss is the precision spreader.

Amazone recently added a solution to its line-up that simplifies the task of precision spreading. As an alternativ­e to the more common hydraulic shutter actuation found on the entry-level ZA-V fertiliser spreaders, Amazone now offers the EasySet 2 in-cab terminal that enables electric shutter operation at the push of a button. The operation is completely electric and therefore no additional hydraulic connection­s are required.

The simplified EasySet 2 in-cab terminal does not require menu navigation to adjust settings on

 ?? PHOTOS: SUPPLIED ?? ABOVE:
The Amazone Easyset 2 precision spreader.
PHOTOS: SUPPLIED ABOVE: The Amazone Easyset 2 precision spreader.
 ??  ?? Stehan Cloete
Stehan Cloete
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segregatio­n

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