Farmer's Weekly (South Africa)
Together, we farm for your future
Pannar is dedicated in its support of South African farmers, who do so much more for the country than simply grow crops and raise livestock.
You might have noticed that Pannar has made a slight yet significant change to its tag line, moving from ‘Together we farm for the future’ to ‘Together we farm for your future’. We believe the new slogan better demonstrates our focus on farmers’ success and sustainability.
Farmers are an asset of great value, and they play a vital role in the prosperity of our country. When we sit down to a delicious meal, it is easy to perceive the role that these producers play in our lives, but on closer inspection, they provide much more than just sustenance.
THE TRUE VALUE OF FARMERS
The very life and vitality of South Africans in rural areas are closely linked to the presence of agriculture, which employs and provides income to thousands of people living in these parts of the country.
Farming has a dramatic, positive effect on rural economies, as it is closely tied to manufacturing, local industries, various services, tourism and trade. What’s more, agriculture safeguards our food security, strengthens our national economy, has a positive effect on education, training and the development of entrepreneurial potential, and provides employment both directly and indirectly to a large percentage of our population.
Ultimately, farming contributes to the stability and sustainability of our rural areas and towns.
At Pannar, we recognise that the competitive and dynamic farming industry demands growth and support, both upstream and downstream.
It requires input in the form of seeds, fertilisers, agrochemicals, animal feed, agricultural machinery, and much more, resulting in many of these industries’ dependence on farming for their very survival.
Downstream, farming provides outputs that are processed as food and non-food products. The food chain itself is substantial, stretching from processing and food distribution to food retail and food services, once again providing employment to millions of people. The non-food farming sector covers fibre, textiles, construction materials, wood products, paper and raw materials derived from farm-produced products. These are used in almost every product manufactured today. Thus, farming outputs processed downstream may include packaging, transport, trade and more. The production of renewable energy is also becoming increasingly important.
Although agriculture’s contribution to South Africa’s GDP is approximately 2,5%, the value chain associated with our farming industry is vast and makes a huge contribution to our country’s prosperity.
As an industry, it continuously generates new wealth, as farmers have the skills and know-how to cultivate the soil and produce crops by utilising air, water, soil and sunshine, and turning these resources into commodities.
FARMERS ARE AN ASSET OF GREAT VALUE, AND THEY PLAY A VITAL ROLE IN SA’S PROSPERITY TO THE FARMER
It all comes down to you, the farmer. You need to demonstrate enthusiasm, dedication, persistence, resilience and hard work, regardless of what nature and life throw at you. You proudly cultivate the soil, grow crops, and raise livestock to provide work and food for millions of people. And you’re more than just a farmer; you’re also a vet, botanist, mechanic, accountant, marketing expert and high-stakes risk manager, not to mention a family member and friend.
You are a respected business person and an esteemed member of your community, lovingly preserving the environment for future generations.
That’s why at Pannar, we are steadfast in our commitment to you, the farmer. Together We Farm for Your Future.
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