Farmer's Weekly (South Africa)
Vodacom unveils new ‘brand strategy’
Vodacom has announced a new marketing campaign through which the mobile telecommunications giant hopes to be able to expose more businesses to the benefits of its technology.
The campaign, with the tagline ‘Turn to Us’, seeks to enable businesses of all sizes, but with a particular focus on small and medium enterprises, to leverage technology embedded in Vodacom’s various offerings. Examples are apps, network security, marketing, and supply chain management.
Speaking at the unveiling of the campaign earlier this month,
Dr Ntombi Mhangwani, executive head of marketing for Vodacom Business, said the technology Vodacom would be promoting through the campaign would allow businesses
“to connect for a better future”.
“People are at the centre of our business offerings,” she said, adding that technology was a vital element in helping businesses unlock more opportunities.
One of those opportunities was the ability of farmers to use Vodacom technology to understand optimal planting areas for better yields after the company embarked on mapping farming areas in South Africa and beyond.
The company’s agriculture platform, which boasts more than two million users across Africa, also provided crucial data that farmers could use for soil sampling and other processes to optimise their farming, according to William Mzimba, CEO at Vodacom Business.
He said that besides agriculture, the company’s technology offerings were driving success in other key sectors, including health, mining, manufacturing, retail, education and logistics.
“Our new brand vision is to be a trusted partner for businesses, to empower them with technology solutions that drive progress and inspire innovation, and become a part of their success story,” Mzimba said.
He added that challenges such as climate change, skills shortages, supply chain disruptions and energy issues were raising the cost of doing business, but risks due to such issues could be mitigated through technology and help businesses thrive.
“Vodacom Business is unveiling its new brand strategy designed to help organisations turn these problems into possibilities,” Mzimba said.
“Digital technology can play a key role in strengthening business resilience and boosting productivity, but many enterprises lack the expertise to use connectivity effectively.
“At Vodacom Business we’re listening more to what our clients want and need, and working with them to find solutions together so that they can achieve their goals in these tough times.”
Mhangwani said the rebranding campaign would include radio and television commercials, showcasing how businesses could unlock new opportunities regardless of the adverse business conditions, thanks to the support and power of Vodacom’s suite of technology solutions.
‘TECHNOLOGY CAN PLAY A KEY ROLE IN STRENGTHENING BUSINESS RESILIENCE AND BOOSTING PRODUCTIVITY’