New team aims to propel poultry farm

A new team aims to change the image of Daybreak Farms after a restructuring process recently. The farm, which is one of South Africa’s largest integrated poultry producers, said in a statement that the changes are inevitable as their corporate image had taken a knock.

Daybreak farms announced Richard Manzini as its new CEO and a brand-new C-suite team who will support the continued growth plans of the company’s operations.

The company said under the leadership of Manzini the goal was to embed Daybreak Farms in the sector and among its peers as a “reliable partner, one that delivers quality chicken and food products to its customers across the country”.

Forming part of the new C-Suite team are Tshepo Yvonne Mosadi, Pierre Rossouw and Ntsikelelo Shorne Figlan. The company said that they will be focused on reshaping Daybreak Farms’ reputation through the delivery of quality products, ethical operations, and positioning the company as an employer of choice.

Mosadi, an accomplished professional with a distinguished list of qualifications and more than 22 years of transformative experience in strategic HR, leadership, culture, business strategy, and talent management, has been appointed chief people officer.

As an MBA graduate and a certified chartered HR professional, an advisory board member for Unisa’s HR faculty and a non-executive board member for the South African Board for People Practices, she is dedicated to shaping the future of HR and ensuring Daybreak Farms is an employer of choice.

Rossouw joins as chief operations officer, where he aims to propel the farm’s operations to greater heights. Rossouw’s professional journey includes milestones such as his tenure with Kohler Packaging and Ladysmith Leathers, where he honed his financial acumen and management skills. His pivotal role at Rainbow Chicken showcased his exceptional leadership abilities. Figlan has been appointed chief commercial officer. He initially joined Daybreak Farms as the executive for business strategy and development, and through his unwavering commitment and diligence, he has ascended to his new key role.

Figlan will assume full accountability for crafting and implementing the company’s sales and marketing strategy. This includes leading initiatives to expand the company portfolio in both modern and general trade, with a strategic focus on enhancing profitability through customer engagement and optimising distribution coverage.

The company said in a statement: “At a time where the poultry sector is besieged by a myriad of challenges, including the devastating impacts of avian influenza, limited power supply and escalating feed costs, Manzini has managed to implement a successful turnaround at Daybreak Farms.” –