Financial Mail - Investors Monthly - - Cover Story -

FNB SE­CU­RI­TIES PLACES STRONG em­pha­sis on the sym­bio­sis be­tween stock­broking and wealth man­age­ment and in­vest­ment. Clients have ac­cess to re­la­tion­ship man­agers and the bank can of­fer ad­vice on as­set al­lo­ca­tion.

When clients re­quire dis­cre­tionary in­vest­ment op­tions they are di­rected to a suit­able model port­fo­lio that is for­mu­lated from the bank’s in­vest­ment process. A be­spoke ser­vice of­fer­ing is also avail­able.

The bank’s strong fo­cus on mak­ing ad­vice avail­able has paid off — it is the Top Ad­vice Bro­ker of the Year.

The bank has com­pletely ren­o­vated its on­line trad­ing and in­vest­ment plat­form. The new web­site has a cleaner look, with a user-friendly prod­uct se­lec­tor tool that seam­lessly guides clients to the ap­pro­pri­ate prod­ucts.

All types of clients are well catered for, but the ma­jor­ity are tra­di­tional in­vestors. Clients have ac­cess to pas­sive in­vest­ment op­tions where they can place re­cur­ring debit or­ders in the Ash­bur­ton Top 40 and han­dle ETFs through a tax-free sav­ings ac­count or the Share Saver prod­uct. Also, clients can earn eBucks re­wards points when trad­ing over a cer­tain amount, which makes it at­trac­tive for younger in­vestors.

CFDs are tele­phon­i­cally avail­able for day traders.

Through its high-touch of­fer­ing and po­si­tion­ing within the FirstRand group, the bank caters well for high net-worth clients who have ac­cess to var­i­ous ex­perts that can as­sist them with wealth man­age­ment, fidu­ciary ser­vices and trans­ac­tional bank­ing.

Over­all, the bank has a good high-end ser­vice, as well as a solid ser­vice for tra­di­tional in­vestors.

More than 60% of clients in­di­cate that they will most likely rec­om­mend the bank to ac­quain­tances and 41% say its ser­vice has im­proved over the past year.

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