GT247.COM/ EASYEQUITIES/GT PRIVATE BROKING
THIS FIRM’S UNIQUE SELLING POINT is that it offers a much more affordable offering than most competitors — it aims to create an exceptional trading experience at a very low cost.
The GT247.com offering firmly fits into the discount broker category when one considers the commissions charged — it has the lowest CFD commissions in SA at 10 basis points. Its EasyEquities offering is also the lowest-cost entry-level account in the market, and it is breaking new ground in attracting first-time investors.
It is not a registered stockbroker, but rather a financial services provider and therefore might not suit clients needing share-based services, such as being able to vote on company resolutions.
Recently the firm has introduced bundles, a selection of managed portfolios that contain shares and ETFs which are available in normal equities accounts as well as tax-free savings accounts.
Bundles allow users to select investment portfolios compiled by asset managers and advisors easily.
It has made an effort to attract young savers and 57% of clients indicate that they fall within this category. The EasyEquities platform offers various resources designed to help make options clear and easily understandable for novice investors. Also, 59% say they have tax-free savings accounts and 42% state that they are extremely satisfied with these accounts.
The firm is accruing new clients at a phenomenal rate — 90% have been with it for less than three years.
Two thirds say their broker’s service has improved over the past year, which is a great achievement in itself.