Which bro­ker is right for you?

Financial Mail - Investors Monthly - - Cover Story -

in what ar­eas — some­thing that is im­por­tant to WE AS­SESS WHICH FIRMS EX­CEL clients. The ta­bles be­low can be used as a guide in pick­ing the right bro­ker for your needs. We se­lected only those firms with strong scores in each archetype as de­scribed be­low. Our choices are based on our in­sights into the feed­back from bro­kers and clients. They are not ranked but listed in al­pha­bet­i­cal or­der.

YOUNG saver

Un­der 35, sav­ing reg­u­larly from in­come: Largely self-di­rected, such clients will in­ter­act mostly on­line, re­quir­ing some ed­u­ca­tional guid­ance and low-cost trad­ing for rel­a­tively small monthly in­vest­ments.

TRA­DI­TIONAL in­vestor

Older than 35, sav­ing reg­u­larly from in­come: Such clients are typ­i­cally mid­ca­reer in­vestors who reg­u­larly di­rect ex­cess funds to their stock­bro­ker ac­count.

AC­TIVE trader

Day-trad­ing as main source of in­come: Such clients largely use in­dex fu­tures, CFDs or sin­gle-stock fu­tures to trade. The pri­or­ity is ef­fi­cient ex­e­cu­tion and low trad­ing costs.

SE­NIOR ex­ec­u­tive

Com­plex in­vest­ment needs: Such clients have com­plex needs such as large, con­cen­trated eq­uity ex­po­sures, re­quir­ing fi­nan­cial en­gi­neer­ing skills as well as fi­nan­cial ad­vice.

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