Financial Mail - Investors Monthly

BUY, HOLD, SELL

It’s quite rare for companies that delist from the JSE to come trundling back many years later. So which prodigal counter will make a rewarding return?

- Marc Hasenfuss

HomeChoice Internatio­nal Share price: R38.10 JSE code: HIL BUY THE ATTRIBUTES OF THIS

specialist retailer are unlikely to resonate too well with institutio­nal shareholde­rs. HomeChoice was delisted by the current majority shareholde­r in a most unsporting fashion in 2002, and the institutio­nal memories are long and bitter.

The fact that HomeChoice’s tenure as an unlisted company was hugely rewarding for the shareholde­rs who were able to stay onboard has only increased the animosity.

That said, the new-look HomeChoice Internatio­nal has returned to the JSE with a more compelling business model in the form of a broader retail offering and a slick financial services pitch to the company’s best-paying clients. Its shift from traditiona­l catalogue sales to multichann­el retail, with a growing digital sales platform and a showroom presence, is also intriguing. It seems that the costs of the showroom rollout might not require HomeChoice to seek fresh capital from the market.

HomeChoice had previously signalled a willingnes­s to raise fresh capital by issuing shares to new institutio­nal shareholde­rs. Presumably there were still misgivings, precluding a capital raising at optimum pricing. The current trading range for HomeChoice looks fairly attractive. The share trades on a modest seven times multiple and offers a rich dividend yield of over 5%. One for the bottom drawer.

Hosken Passenger Logistics & Rail Share price: 514c JSE code: HPR HOLD ON PAPER, HOSKEN PAX*

would be a candidate for a SELL tag. Higher fuel prices, bigger labour costs and the constant threat of destructiv­e protest action in Cape Town would understand­ably have punters declining a ticket to ride.

But Hosken Pax — which really revolves around the 157-year-old Golden Arrow Bus Services — has an incredible record in profit generation since it was acquired by empowermen­t company Hosken Consolidat­ed Investment­s in 2004.

Golden Arrow benefits hugely from government incentives that ensure employees in various Cape Town industries can have access to reliable and affordable transport to work and back.

Having an incentive cushion might normally induce a sense of complacenc­y in a company. Not so with Golden Arrow. Highly regarded management have ensured that the bus routes are reliable (compared the Cape Town train services). Hosken Pax has also invested heavily in efficienci­es — upgrading the bus fleet and introducin­g electronic ticketing systems.

Ordinary punters willing to endure a bump or two might consider flagging down Hosken Pax if the price weakens further — hitching their hopes to a modest forward earnings multiple and the potential for a generous dividend payout. *The writer holds shares in Hosken Pax

Mettle Investment­s Share price: 98c JSE code: MLE SELL THE FIRST SOJOURN BY

financial services company Mettle on the JSE was an underwhelm­ing affair.

The company (formerly Boland Financial Services) timed its market entry to coincide with investors’ growing discontent with acquisitiv­e technology and financial companies that came to the JSE in the late 1990s listings boom.

Seventeen years after skulking off the JSE, a new-look Mettle was unbundled by the Christo Wiese-controlled property conglomera­te Tradehold and listed.

Investors have not chased the stock. Even small-cap punters might find Mettle — with a market capitalisa­tion of less than R250m — a little undersized. That said, Mettle boss Friedrich Esterhuyse is a smart cookie with a lot to prove in bulking up Mettle’s portfolio of specialist financial services, UK-based asset-backed security lending and solar power solutions.

At the moment, Reward — the UK-based lender — earns most of Mettle’s keep. With Brexit hanging in the balance, there will probably be some uncertaint­y around risks and opportunit­ies in Reward.

Mettle’s share prices are unlikely to gain traction quickly. It seems unfair to tag it a SELL this early. Let’s just say there might be a better time to buy the shares next year.

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Picture: 123RF — DMYTRO MYRGOROD
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Picture: 123RF — NONWARIT PRUETISIRI­ROT
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