AFRIFO­CUS SE­CU­RI­TIES

Financial Mail - Investors Monthly - - Cover story -

AV­IOR WEALTH SER­VICES is mov­ing into the re­tail stock­broking space, hav­ing es­tab­lished it­self as a lead­ing player in the in­sti­tu­tional stock­broking mar­ket through Av­ior Cap­i­tal Mar­kets, which reg­u­larly ex­cels in the an­nual FM Rank­ing the An­a­lysts sur­vey — also con­ducted by In­tel­lidex — that recog­nises re­search ex­cel­lence.

It turned in an ex­cep­tional per­for­mance in the Peo­ple’s Choice rank­ings, fin­ish­ing sec­ond. Clearly its clients rate the firm highly. It of­fers both ex­e­cu­tion and ad­vice ser­vices and firmly be­lieves in the in­vest­ment phi­los­o­phy that every in­vestor is unique in terms of their per­son­al­i­ties, in­vest­ment ob­jec­tives and risk pro­files and that a one-size-fits-all in­vest­ment ap­proach is off lim­its. Clients are mostly in the tra­di­tional in­vestor and lump-sum in­vestor archetypes but it caters fairly well for the ac­tive day trader as well. It of­fers lo­cal and off­shore in­dices and stocks on sev­eral global ex­changes with forex and CFD trad­ing avail­able.

Clients ap­pre­ci­ate Av­ior be­ing a small com­pany that re­quires lit­tle red tape. They also highly rec­om­mend its classes on fun­da­men­tal and tech­ni­cal anal­y­sis.

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