Financial Mail - Investors Monthly - - Cover story -

IN THE PAST YEAR Absa Stock­bro­kers & Port­fo­lio Man­age­ment has in­creased its off­shore fo­cus. The bank says it has no­ticed that ow­ing to ex­ces­sive volatil­ity there has been a de­crease in clients’ ap­petite for de­riv­a­tive prod­ucts such as CFDs, so em­pha­sis has shifted to the ex­ter­nal­i­sa­tion of funds and the trad­ing of ETFs and ETNs that are listed on off­shore ex­changes.

The bank has its own trad­ing plat­form for lo­cal trans­ac­tions but uses the World Trader Plat­form for off­shore trans­ac­tions. This plat­form of­fers a cross-de­vice ex­pe­ri­ence be­tween desk­tops, tablets and smart­phones, with closely aligned user ex­pe­ri­ences. Clients can fol­low their watch lists on their pre­ferred de­vices.

Absa strongly fo­cuses on young savers and lump-sum in­vestors, and th­ese seg­ments are well catered for. For young savers the bank of­fers af­ford­able prod­ucts such as tax-free sav­ings ac­counts and ETFs, and it doesn’t re­quire min­i­mum amounts. Clients have ac­cess to a wealth of straight­for­ward as well as un­com­pli­cated video ed­u­ca­tion.

For lump-sum in­vestors there is a va­ri­ety of prod­ucts de­signed specif­i­cally to max­imise client re­turns. This group also has ac­cess to fi­nan­cial ad­vis­ers who of­fer holis­tic wealth man­age­ment and stock­broking ser­vices.

Absa prides it­self on be­ing one of the most af­ford­able JSE mem­bers, and clients af­firm that, with 75% say­ing that its of­fer­ing is af­ford­able.

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