SPE­CIAL MEN­TION: MOST IM­PROVED BRO­KER

Financial Mail - Investors Monthly - - Cover story -

FROM THE EARLY YEARS OF THIS

sur­vey In­tel­lidex has been ex­tremely im­pressed by the way most stock­bro­kers strive con­stantly to im­prove their prod­ucts and ser­vices to clients.

To recog­nise th­ese de­vel­op­ments, in 2017 we in­tro­duced a spe­cial men­tion award for the most im­proved bro­ker of the year. Scores are de­ter­mined by a com­bi­na­tion of client feed­back and re­sponses to the ques­tion­naire sent to the firms.

EasyE­quities and sis­ter com­pany GT247.com take the top two spots this year. The group has es­tab­lished a strong rep­u­ta­tion for in­no­va­tion and con­stantly striv­ing to im­prove its client ex­pe­ri­ence, and this is val­i­dated by this award.

In the past year EasyE­quities, the group’s main re­tail broking busi­ness, has launched nu­mer­ous new fea­tures, many fo­cused on im­prov­ing clients’ knowl­edge and un­der­stand­ing of in­vest­ment mar­kets.

Other de­vel­op­ments in­clude a new cryp­tocur­rency fa­cil­ity, a loy­alty pro­gramme and an in­vest­ment guide that matches in­vest­ment goals to risk tol­er­ance, time hori­zon and cap­i­tal con­straints — along with new in­vest­ment prod­ucts.

GT247.com has, among other de­vel­op­ments, re­duced mar­gin re­quire­ments, launched a “copy­cat” ser­vice en­abling in­vestors to mimic the trades of other clients and in­tro­duced a prod­uct en­abling clients to build port­fo­lios us­ing spe­cific al­go­rithms.

IG SA, a pure CFD trader, takes third place. It has in­cor­po­rated a new trad­ing plat­form with ex­tra frills and ac­quired Dai­lyFX to bol­ster its pres­ence in the forex en­vi­ron­ment. Among other things, it has also over­hauled its ed­u­ca­tional re­sources and launched a cannabis in­dex, giv­ing clients ex­po­sure to the en­tire cannabis value chain.

Clients were over­whelm­ingly pos­i­tive in both their rat­ings and com­ments on th­ese and other changes.

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