Financial Mail

Spaza shop in the restaurant Homemade sauces and spices and SA groceries for sale

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me get a job before Monday. Sunday night I got a job. In New York you are still South African; you watch your back all the time. On Cape Cod people weren’t locking their doors, bicycles were standing in the streets, no-one steals the Christmas lights.”

Soon Groenewald began to itch for her own business. She resigned from her job just as a To Let sign went up outside the building she had been eyeing for two years.

“I told myself: if you want it, then do it. I walked into the real estate office and said: where do I sign for my restaurant?”

“It was really rough. It was 2000; I was a white woman doing an SA restaurant, serving curry in America. People weren’t into that at all. From November to April there is no business. The place snows in. The rest of the year you work seven days a week from 7.30 am to midnight. If a hurricane comes through in August you are done for.”

Did she ever wonder what on earth she was doing there?

“Yes, many a day, but I am a Taurus, extremely stubborn. Giving up was never an option. I had nothing to fall back on. I had to make it work. For seven years I ate a lot of noodles. Hunger makes you very savvy in business. It teaches you to tighten the belt.”

“The angels were on my side. When I had US$5 left in my pocket a local newspaper called, wanting to follow a startup. Throughout the summer I was on the front page of the business section of the Cape Cod Times. It became like a

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