Financial Mail

FACEBOOK AT WORK Facing up to challenges


mployers could soon enhance their communicat­ion with employees using Facebook, which is testing a new applicatio­n called Facebook at Work. The social media site says it will help users collaborat­e on workrelate­d matters.

Co-workers can stay in touch with each other in the same way they stay in touch with friends and family via Facebook.

Facebook at Work functions separately from a user’s Facebook profile and the informatio­n shared among employees is accessible only to people in the company, explains Facebook.

Some companies have blocked the use of social media networks like Facebook at workplaces. This is partly because of bandwidth considerat­ions, but is also justified as a way to improve productivi­ty. However, Facebook says it is technicall­y feasible to use Facebook at Work and still block the personal use of Facebook.

“One of the challenges for companies in general is that there is so much informatio­n, so many audiences, [making it] hard to collaborat­e and disseminat­e informatio­n. This streamline­s that collaborat­ion, makes it more efficient,” the company said in a statement.

Facebook says it has been using the app for its own employees for a number of years and it has helped improve communicat­ion. It has also helped with “sharing informatio­n in a more scalable way, getting to work across department­s and within department­s more easilyT. h”abiso Mochiko

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