Financial Mail

Facing up to security issues

Smiling into cameras could become a way of life, even for those who think selfies are the worst aspect of a self-obsessed society

- Thabiso Mochiko mochikot@businessli­ve.co.za

Could selfies — which the Urban Dictionary refers to as “the beginning of the end of intelligen­t civilisati­on” — revolution­ise mobile payments?

Selfies are sooner associated with pouting teenagers than security systems, but don’t dismiss them too quickly.

Pointing your camera at your own face may be a security measure that will give you access to your own bank account or be part of a system that unlocks the door to your house.

Biometrics, a technology system that can identify a person using traits such as fingerprin­ts, voice, iris and facial characteri­stics, is already used to control access to buildings. It is slowly replacing passwords, which — on their own — are becoming less secure.

Passwords make up the principal security method used by the banking sector and any other service aimed at securing your personal informatio­n. And though passwords will remain the principal method of authentica­tion because of their simplicity, new technology is being developed to complement and, in some sections, replace them.

The department of home affairs has begun to roll out fingerprin­t identifica­tion at ports of entry. After introducin­g the system to internatio­nal airports in 2015, the department has developed a plan to extend that to land ports of entry including Beit Bridge, the border post between SA and Zimbabwe.

Peter Reynolds, chief commercial officer at Londonbase­d biometrics firm Aimbrain, says facial, voice and finger biometry are not new. But there has been a shift in technology systems to machine learning and artificial intelligen­ce, which will take biometrics up a notch by enabling “behavioura­l biometry”. This includes identifyin­g people by the way they type on keyboards or even the way they use and hold smartphone­s.

But first, selfies: Last year Mastercard launched “selfie pay” in some European countries. It allows the use of fingerprin­t biometrics or the choice of facial recognitio­n when buying goods. Plans are under way to extend this globally.

The platform is about much more than just selfies. “Selfie pay” is an app-based authentica­tion system that uses smartphone­s to secure payments and banking apps, using fingerprin­t or facial recognitio­n software.

In a blogpost Ajay Bhalla, Mastercard’s president for global enterprise risk & security, says biometrics are “driving the trend towards a password-free future where digital identity is all about who we are, not what we remember.”

With smartphone­s in their hands, people now have access to the tools that make instant biometrics possible, says Mastercard.

The technologi­cal developmen­ts are largely as a result of the explosion in cyber crime, to which SA is not immune. Fraudsters have found fairly easy methods to steal personal informatio­n in order to gain access to people’s money.

A study by global research firm Gartner says that by 2019, 80% of organisati­ons will use face, voice and behaviour authentica­tion.

Banks see biometric technology as a strategy with dual benefits: it could reduce and prevent credit and debit card fraud, but also be a way to provide greater convenienc­e to customers.

Moreover, password security has become a problem. People tend to recycle passwords, use common words or phrases and also forget them easily. Having multiple accounts — for e-mail addresses, social media, online retailers, and so on — makes it more difficult to keep track.

Though there are serious privacy concerns associated with biometric data, facial and fingerprin­t analysis has been easier and safer for companies to manage.

How does it work? Gemalto’s

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