Lib­erty re­wards ex­cel­lence

Ra­dio prac­ti­tion­ers are hon­oured as drivers of the most far-reach­ing form of me­dia in SA

Financial Mail - - CROSSWORD 2015 -

Lib­erty con­grat­u­lates all the win­ners of the 2018 Lib­erty Ra­dio Awards. The win­ners demon­strated their con­tin­ued ef­forts to cre­ate and pro­duce com­pelling ra­dio, a dis­play of ex­cel­lence and con­sis- tent stan­dards across the var­i­ous ra­dio sta­tions — pub­lic broad­cast­ing ser­vices, cam­pus sta­tions, com­mu­nity sta­tions and com­mer­cial sta­tions.

Killy Bacela, di­vi­sional di­rec­tor of group brand and mar­ket­ing at Lib­erty, says: “The awards bear tes­ta­ment to the fact that cre­at­ing ex­cel­lent ra­dio is im­per­a­tive in SA, where ra­dio is still the most far­reach­ing form of me­dia.

“It re­mains an ed­u­ca­tional medium and a form of en­ter­tain­ment for all South Africans. By cel­e­brat­ing the ra­dio in­flu­encers who con­tinue to put knowl­edge into ac­tion through sto­ry­telling, ed­u­ca­tion, in­for­ma­tion shar­ing and en­ter­tain­ment, the bar in 2018 was raised once again.

“These high stan­dards in ra­dio are not only driven by ex­cel­lent com­mu­ni­ca­tors but also through part­ner­ships which en­able them and, as such, Lib­erty is proud to play its part.

“As a part­ner to the Ra­dio Awards, Lib­erty en­deav­ours to act as a cat­a­lyst to those who strive to make com­pelling ra­dio. In­for­ma­tion is the cur­rency of the 21st cen­tury, and at Lib­erty we ap­pre­ci­ate and thank ev­ery in­di­vid­ual who made the peo­ple of SA rich in knowl­edge.

“Through this, lives are trans­formed ev­ery day — a pur­pose we at Lib­erty strive for through our con­tin­ued demon­stra­tion of mak­ing fi­nan­cial free­dom pos­si­ble,” says Bacela.

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