Win­ners take their place in the sun

Each win­ning cat­e­gory dis­played an out­stand­ing abil­ity in en­ter­tain­ment, in­for­ma­tion and in­no­va­tion in the in­dus­try

Financial Mail - - CROSSWORD 2015 -

There was great ex­cite­ment at the Sand­ton Con­ven­tion Cen­tre at the 2018 Lib­erty Ra­dio Awards gala ban­quet as all the win­ners in the var­i­ous cat­e­gories were an­nounced.

The theme of the 2018 Lib­erty Ra­dio Awards – Rais­ing the Bar, cel­e­brat­ing those who in­form and en­ter­tain us — strongly res­onated with the an­nounce­ment of the cat­e­gory win­ners.

“Com­pe­ti­tion in each cat­e­gory was ex­tremely fierce this year,” says Lance Roth­schild, CEO of the Lib­erty Ra­dio Awards. “Nom­i­nees who were awarded fi­nal­ist sta­tus had al­ready shown ex­cel­lence in their work, and the win­ners truly stood tall among their peers. It is great to see the on­go­ing com­mit­ment to en­ter­tain­ing and in­form­ing lis­ten­ers dis­played by ra­dio pro­fes­sion­als. I be­lieve this will go a long way to en­sur­ing the fu­ture of ra­dio as the pri­mary me­dia of choice in an in­creas­ingly com­pet­i­tive mar­ket.”

Huge ex­cite­ment greeted the an­nounce­ment of the Sta­tion of the Year cat­e­gory in each of the sec­tors — Cam­pus, Com­mu­nity and Com­mer­cial. For a sta­tion to win this cov­eted award, the ad­ju­di­ca­tion panel takes into ac­count: the qual­ity and depth of the sta­tion’s en­tries; the on-air in­no­va­tion demon­strated by the sta­tion; au­di­ence trends; com­mu­nity out­reach; and the sta­tion’s fo­cus on its target au­di­ence as well as whether it is meet­ing this au­di­ence ad­e­quately.

The sta­tions that took home the spoils, which have brag­ging rights for an en­tire year, won against ex­tremely stiff op­po­si­tion.

Killy Bacela, di­vi­sional di­rec­tor of group brand and mar­ket­ing at Lib­erty, says: “The awards bear tes­ta­ment to the fact that rais­ing the bar and cre­at­ing ex­cel­lent ra­dio is an im­per­a­tive driven by ra­dio and through part­ner­ships such as with Lib­erty. The awards prove the im­por­tant role ra­dio plays in our coun­try as it is more far-reach­ing than any other medium. It truly is a medium that cel­e­brates the di­ver­sity in lan­guage, cul­ture and the unique­ness of our na­tion.”

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