Financial Mail

Going back to our ears

Voicemail, that old hallmark of the voice-centric era, is dead. But the era of app-centric voice messaging is very much alive

- @shapshak BY TOBY SHAPSHAK

Just over a month ago I turned off my voicemail. After voice calls and SMSES, voicemail has been the longest-used service I’ve had since I bought my first cellphone in 1995. It was an essential part of the cellphone era,

To say I hardly miss it hardly needs to be said. My voicemail, like just almost everyone else’s these days, has politely implored people not to leave a message but rather text or e-mail me. I even helpfully spelt out my e-mail address. People still left voicemail. For years it hasn’t really bothered me because for the past decade I’ve paid for an extra voice-to-text translatio­n service. Instead of listening to my voicemail, I would get these handy SMSES — with most of the voice messages properly converted into text.

But when Vodacom shut the service down at the beginning of November, I took it as a sign that it was time to turn off voicemail altogether. For the past month my life has continued without voicemail, and it has not been missed in the slightest. I quite rightly assumed I didn’t have to ask people to send me a text message (via whatever channel) because that is now the common assumption. Right?

Except voice messaging is flourishin­g — from an unexpected source. Almost every texting app including Whatsapp, Telegram, Facebook Messenger and Wechat lets you send short audio clips. I have to admit, perhaps irrational­ly, to not liking voice messages because they defeat the point of a text-messaging app: to send text messages. That’s not to say they aren’t useful. For the sender they are especially handy. Instead of typing up a note with your thumbs, you can hold down the microphone icon and dictate a message.

What could be easier? Just ask the Wechat users who sent 6.1-billion voice messages last year. There is a sincerity to hearing a voice message as opposed to reading a text one. You can hear real emotion in someone’s voice and it’s a much warmer, more intimate way to communicat­e even if it’s one-sided.

But you can’t simply glance at your phone’s locked screen notificati­on to see if it’s urgent or not, because you only get the voice message icon. Nor can you discreetly listen to it like you can reply to a really urgent text message. It feels like a betrayal of the whole point of text messaging.

We’re not making as many phone calls any more, because the voicecentr­ic cellphone has been replaced by the data-centric smartphone. We stopped holding cellphones next to our heads — instead, we stare down at smartphone­s, scroll through social media and tap out messages.

Now, the phone is going back up to our ears, as it were. Unless of course you’re a Bluetooth headphone user.

Voice messaging is more personal (even if many people ramble), and it’s the evolution of messaging happening in front of our eyes.

Whether it’s a permanent new feature or a passing fad, we’ll probably know in the distant future. Like, next year.

Voice messaging is more personal, it’s the evolution of messaging in front of our eyes

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